Malaysia’s top beauty showcase, Kuala Lumpur International Beauty Week (KLIBW), is set to return from 24 to 26 October 2025 at Mid Valley Exhibition Centre (MVEC), Halls 1 & 2, once again led by Guardian Malaysia as Title Sponsor.
Launched in 2022, KLIBW has become a key platform for beauty brands, creators and consumers. The 2024 edition attracted 24,000 visitors, generated over 220 million social impressions, and solidified its position as the country’s leading beauty event.
The 2025 edition is expected to draw 30,000 visitors, feature 300 local and international brands, and project a 300 million social media reach, marking the event’s largest showcase to date. The expanded layout will span two exhibition halls and introduce immersive zones for enhanced visitor engagement.
Founder and Creative Director Lira Jamaluddin shared that the vision behind KLIBW is to highlight Malaysian beauty brands on a shared stage with global players. “KLIBW is more than an event — it’s a community and a celebration of Malaysia’s growing beauty industry,” she said.
Returning as Title Sponsor for the second year, Guardian Malaysia will spotlight a curated mix of trending and up-and-coming beauty labels, including CeraVe, La Roche-Posay, Hada Labo, Round Lab, Chando, Hanasui, Maybelline, VT Cosmetics and more — with several debuting at KLIBW 2025.
Attendees can look forward to:
- The Highlighter Best of Beauty Awards
- Live demos, launches & influencer content at The Beauty Stage
- Makeup Competition for rising talents
- Beauty Passport stamp-and-redeem trail
- Beauty Claw Machine prize zone
- Daily goodie bags for first 3,000 visitors
- Fast-track Beauty Express Pass (RM38) with exclusive perks
General admission remains free with pre-registration via Ticket2U. Beauty Express Passes are limited to 300 pax and include three-day fast access and a goodie bag worth RM100.
For more updates, follow @KLbeautyweek on Instagram, Facebook and TikTok or visit klbeautyweek.com.
Read also: Kuala Lumpur International Beauty Week Returns in Partnership with Guardian Malaysia
