On 18 September, Kens Apothecary transformed the top floor of Else Hotel Kuala Lumpur into a stage for olfactory storytelling. Far beyond a fragrance showcase, the Fragrance Experience Day was a full-bodied immersion — where five distinguished fragrance houses unveiled their philosophies and reminded us that perfume is never just a scent, but a reflection of identity, memory, and art.
1Born To Stand Out
Born To Stand Out (BTSO) was the firestarter. Founded in Korea, this rebellious house dismantles the “rules” of perfumery. Every creation is bold, unapologetic, and laced with daring combinations that speak to individuality and freedom—fragrance here is an act of defiance, not conformity.
Discover the collection at kensapothecary.com.my/pages/born-to-stand-out.
2Floraïku
Floraïku countered with quiet poetry. Inspired by Japanese rituals and haiku, its scents are minimalist yet layered—each bottle feels like a short story of flowers, tea, or incense. Standing in their presence was like breathing in stillness, a reminder that fragrance can whisper as powerfully as it can shout.
Discover the collection at kensapothecary.com.my/pages/floraiku.
3Memo Paris
Memo Paris carried us away on wings of wanderlust. With travel as its compass, each fragrance is a postcard distilled into a bottle—be it the green expanses of Ireland, the spices of Africa, or the golden sands of the Orient. At Memo, perfume is a journey, and every spritz a departure gate.
Discover the collection at kensapothecary.com.my/pages/memo-paris.
4Maison Crivelli
Maison Crivelli disrupted expectations with contrasts—sweet colliding with smoky, delicate brushing against daring. The house thrives on sensory shock, crafting extrait-strength perfumes that evoke both intimacy and impact. To wear Maison Crivelli is to embrace the unpredictable.
Discover the collection at kensapothecary.com.my/pages/maison-crivelli.
5BDK Parfums
BDK Parfums closed the day with a dose of Parisian chic. Founded by David Benedek, BDK thrives on craftsmanship and storytelling—perfumes that feel cinematic, rooted in raw materials, yet refined by the city’s effortless style. Romantic yet contemporary, BDK is Paris bottled.
Discover the collection at kensapothecary.com.my/pages/bdk-parfums.
Leaving the event, our skin carried traces of them all, but more importantly, our memory carried their stories. Kens Apothecary didn’t just let us smell perfume – it let us live it. Discover these olfactory worlds at Kens Apothecary boutiques or online platform and find the scent that tells your story.
Read also: KENS Apothecary Reopens The Gardens Store with a Stunning New Look and Fragrance-Focused Pop-Up
