Join Kiehl’s Journey to ZERO Waste at the World Made Better Virtual Experience

Engage, learn & pledge with Kiehl’s in efforts to help nurture and protect the planet we live in.

In campaign for a Future Made Better, Kiehl’s invites the community at large to join the movement through a fun, interactive virtual world, with the aim of increasing awareness towards our environmental impact, sustainable living and beauty among Malaysians.

Best experienced on mobile, the Kiehl’s World Made Better campaign will go LIVE from 27 July till 10 September 2021 at with an arena of fun exploration, games and generous offerings up for grabs!

Kiehl’s makes environmental sustainability education exciting and rewarding at the same time while we are all staying at home. Start by personalizing a nature-powered avatar, discover all things Kiehl’s in the World, and complete 4 simple tasks to unlock a reward promocode to enable redemption upon checkout online.

  1. Kiehl’s Quiz – Put your Kiehl’s knowledge to the test
  2. Recruit A Friend – Spread the word and get friends to join the Kiehl’s World
  3. Pledge with Kiehl’s – Make a pledge to recycle empties and save the plant with Kiehl’s
  4. Tap ‘N Fill – Play a game to refill all your empties

Users can unlock a variety of rewards to be enjoyed:

  • 10 sachet assortment
  • Future Made Better merchandise (for the first 3000 to check-out online)
  • 10% Off first online purchase
  • Additional 2 deluxe samples upon purchase
  • A donation of RM20 will be made to Malaysian Nature Society on user’s behalf upon purchase

On top of that, Grand Prizes worth RM15,000 will be awarded to Top 5 scorers of each Future Made Better games (2 games) at the end of the campaign.

This year, Kiehl’s Malaysia partners with Malaysian Nature Society (MNS) in efforts to rewild the wildlife corridor at Sungai Yu Eco Viaduct, Kuala Lipis. For every purchase coming from the campaign, Kiehl’s will donate RM20 on the customer’s behalf, up to a total sum commitment of RM50,000. The contribution will go towards planting 1000 tree saplings in the area.

Korean Heartthrob Siwon Choi is once again appointed as Kiehl’s Future Made Better Advocate. Don’t miss out on an opportunity to join Siwon and @mykiehls for a conversation on Instagram Live 7th August 2021 at 3pm, where they will discuss Kiehl’s Future Made Better manifesto and Siwon’s journey to living sustainably. Stay tuned for exciting giveaways!

Look out for exclusive Future Made Better promotions, social giveaways, and don’t miss out an opportunity to get a personalised skin consultation with an E-Kiehl’s Customer Representative through Kiehl’s Social Shop at Facebook Messenger.