Schwarzkopf Professional, the renowned hairdressing brand, has recently launched an innovative Frizz Away hair care range under its Bonacare line that boasts of vegan and clean formulation with sustainable packaging. The new range is developed using skincare-inspired technology, and incorporates Babassu Oil as its key ingredient, to tame coarse, frizzy, flyaway, and brittle hair.
The range is a testament to Schwarzkopf Professional’s commitment to delivering quality hair care solutions. They prioritise clean beauty and uses advanced vegan technology to create formulas that are free from harmful ingredients and beneficial for all hair types. Their Bonacure line features a new Vegan Care Complex that is highly biodegradable and uses cutting-edge technology. Moreover, the brand is committed to sustainability and uses planet-friendly, fully recyclable packaging.
The Vegan Care Complex is a critical component of all Bonacure products. This advanced technology blends Vegan Keratin, an all-plant substitute for traditional, non-vegan hydrolysed Keratin, and Cell Equalizer Technology for a powerful combination. The inner action of Vegan Keratin restores strength and elasticity in the Cortex, while the outer action of Cell Equalizer Technology aligns and seals the Cuticle.
The Bonacure Frizz Away product has been expertly designed to provide up to 72 hours of anti-frizz protection through its use of Babassu Oil. This oil is known for its rich content of antioxidants, particularly Vitamin E, and its various phytosterols and fatty acids. Additionally, Babassu Oil can effectively retain moisture, while also providing anti-inflammatory and antibacterial properties.
The Frizz Away range offers a comprehensive hair care solution with four essential products, including shampoo, conditioner, smoothing oil, and treatment mask, providing customers with a fully indulgent experience.
Starting in May 2023, these Bonacure Frizz Away products will be available at partner salons of Schwarzkopf Professional as well as online on Lazada and Shopee‘s e-store, making it easier than ever to achieve salon-quality results at home.
Learn more about the brand’s offerings via Schwarzkopf Professional’s social media channels @schwarzkopfpro.my and explore the inspiration of clean beauty via the #SchwarzkopfProMY, #BCWeCare, #BCFrizzAway hashtag.
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