This Merdeka Day, to shed light on the many faces of Malaysian beauty and in conjunction with Dove’s 60 Years of Real Beauty, Dove is inviting women from across the country to share their real beauty using the hashtag #IamRealBeauty, to show the true diversity of Malaysian beauty, as well as to stand a chance to have an opportunity to be cast in the brand’s next Real Beauty campaign.

How to take part in #IamRealBeauty

Simply post a picture of yourself on Instagram with the hashtag #IamRealBeauty from August 21 to October 1, 2017 and you will have the chance to be featured in the next Dove Real Beauty campaign, as well as featured on

Here are the simple steps to participate:

  1. Upload a selfie or picture that best depicts Real Beauty according to you;
  2. Hashtag #IamRealBeauty;
  3. Make sure your profile is set as ‘public’, so that we can access your beautiful image.

Images posted using #IamRealBeauty will then be collected and some women will be taken forward to feature on and the brand’s 2018 advertising campaign.

Read also: Share Your #RealBeauty Story with Dove