#CNY2019: Lancôme Ushers in Chinese New Year with a 44-Days Celebration Campaign

Lancôme is ushering the Chinese New Year in style with its biggest campaign of the year – “Lancôme World Of Wishes” campaign at Pavilion Kuala Lumpur from today until February 19, 2018. The main entrance of Pavilion Kuala Lumpur will be decked in red Lancôme lanterns and shoppers will be geeted with a giant 20ft lantern at the Pavilion Kuala Lumpur entrance. The 44-days campaign features two BIG lanterns with an inspired window view of Shanghai and Paris fitted with a modern makeup and skin consultation play area! The eye-catching pop-up allows visitors to experience Lancôme and enjoy multiple services by the brand’s Beauty Experts.

One of the many highlights at the pop-up would be sampling the star product – Advanced Genifique with a push of a button. Shoppers are able to send personalized Chinese New Year e-greetings from an Insta-Media machine that captures portraits with different fun auspicious filters to choose from.

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Daily gifts to be given out for anyone that visits the pop-up andencourages guest to usher in the New Year to “Wish Big” and be rewarded. All wishes will be seen in real time on a digital panel at the promotional area and anyone nationwide can log in to the official website to participate in the campaign and be in the running for the Grand Prize trip to Paris.

The pop-up is also completed with a photography area filled with life size Lancôme iconics for families to share a momento together. The family portrait is a powerful feng shui tool that can attract abundance, wealth and success for the entire home! Engraving service, “BaZi” assessment, palm reading and calligraphy will be part of the activities planned for Lancôme customers.

To complement the festive season, the brand will release a limited edition Chinese New Year design for its star product Advanced Genifique and best-selling L’Absolu Rouge in shades #290 and #118.

Don’t forget to drop by Lancôme World Of Wishes pop-up to experience the festive spirit!

Read also: Lancôme Celebrates the Inimitable Style of the French Beauty with Café Bônheur