Serge Lutens, a legendary extraordinary designer and visionary artist who was well-known for his love for all forms of visionary beauty, has led many revolutions in the world of beauty and perfume. His namesake has also resulted in the creation of “Serge Lutens” fragrance which is now made available in Malaysia.
The Serge Lutens fragrances which are known for their beauty, black and dark allure, shrouded in mystery and emotions, have now been launched at the first-ever Serge Lutens retail store at Sogo KL. Embodying Serge Lutens fragrances’ black and dark expressions, the Serge Lutens retail store which was designed and curated to evoke a dark, attractive and mysterious appeal.
In attendance at the launch are celebrities which include Malaysian actor and model, Azreil Ismail, fashion entrepreneur, Huan Ooi as well as content curator and influencers Yvonne Chua and Kid Inn.
At the launch, guests were first introduced to Serge Lutens, through a presentation on the rich alluring history of Serge Lutens life and his impressive career milestones which eventually led to his collaboration with Shiseido in 1980. The collaboration and journey brought him to Marrakech, which inspired the start of his fragrances, and a whole new chapter of the history of essences that eventually led him to introduce fragrances such as “Ambre Sultan”, “Fleurs d’Oranger” and “Chergui”.
Guests were also brought through the journey of fragrance discovery and scent sharing of the three (3) signature scents by Serge Lutens which included “Feminité du Bois”, “Ambre Sultan” and “La Fille De Berlin”. Through the fragrance discovery and scent sharing session, guests got to learn about the ingredients used to create these scents, along with how to pair and use these scents for different occasions.
Serge Lutens fragrances are priced from a range of RM575 to RM1,400 and are made available in Malaysia at Serge Lutens retail store at Sogo KL, and Amaris store at KLCC. It is also available for purchase at the Amaris official e-commerce store such as amarisbeauty.my/collections/serge-lutens.