Orchid is a new feminine wash range in town that combines the best of traditional herbs with dermatologically proven balanced pH. Through its #Malu?TakMalu! campaign that encourages young women to #BeYourself, the brand has appointed Sazzy Falak, actress and TV presenter to front this femine empowerment campaign.
The #Malu?TakMalu! campaign will include roadshows at universities and colleges across Malaysia to encourage the conversation around women’s intimate hygiene and women’s health and well-being issues. Sazzy will be at each roadshow to facilitate and moderator the discussion through a frank and forthright discussion of the feminine health questions that women shy away from.
An on-ground and on-line activation of the #Malu?TakMalu campaign is the Orchid #BeYourself contest that will include the search for three young ladies who will join Sazzy in a short film on furthering the conversation on women’s intimate hygiene. The short film will be developed in collaboration with entertainment heavyweight Metrowealth International Group (MIG).
Prizes for the contest include a total of RM6,000 in cash, product prizes and the opportunity to star in the short film with Sazzy Falak for the champion.
Orchid comes in three variants Romantis, Intim and Anggun. The femininely shaped 210ml bottles retail at RM4.75 each, and are available nationwide.
To find out more about the Orchid #Malu?TakMalu! campaign and the #BeYourself contest please visit https://www.facebook.com/NewOrchidBrand/ .
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