As a long-standing advocate for V-Zone health and awareness, Kotex® Malaysia invites women to take action and arm themselves with knowledge to protect their intimate health via the new Kotex® Liners #HariHariFresh Campaign.

The educational initiative is designed to provide women with the most valuable resource – knowledge – and make this information available to women everywhere through the Kotex® website. With the help of the campaign’s medical expert – Dr Norleen Mohd Salleh, a Consultant Obstetrician & Gynaecologist, women will be able to ask questions and voice concerns regarding intimate health anonymously that may seem too awkward to ask of mothers and girlfriends.

Kotex Liners Hari-Hari Fresh_Dr Norleen Mohd Salleh (1)Honestly, the V-zone doesn’t need much to keep clean (despite what the feminine wash commercials say). Dr Norleen explained, “It’s NORMAL for wetness to happen every day. That’s because your V-Zone is cleansing itself! BUT if not managed, it accumulates on your underwear which may cause bacteria to build up and that’s not good for your V-Zone as that may lead to odour, itchiness, or other problems. A good way to stay dry and clean is by using liners and don’t forget to change it frequently!. She continued, “This is why women need to be informed, so they can play an active role in caring for their own V-Zone health.”

The Kotex® Liners #HariHariFresh Campaign follows in the footsteps of many other educational initiatives and campaigns championed by Kotex®, Malaysia’s leading brand of feminine care products.

To find out more about V-Zone health or to post questions to Dr Norleen, log on to www.kotex.com.my/hariharifresh today – remember, you can ask her anything about feminine hygiene and V-Zone health anonymously! And don’t forget to put on your Kotex® liners to stay #HariHariFresh every day!