This season, scent meets self-expression as COACH introduces two new olfactory icons—COACH GOLD and COACH FOR MEN Eau de Parfum.
There’s a reason fragrance remains one of the most personal—and powerful—forms of self-expression. One spritz has the power to transport, to empower, and to define. Now, COACH invites fragrance lovers to discover two bold new creations that capture the spirit of individuality and authenticity at its most radiant.
For Her: COACH GOLD
The newest addition to the Coach Women fragrance family is as radiant as the city that inspired it. COACH GOLD, brought to life by master perfumer Louise Turner, is a luminous Parfum that wraps skin in the golden glow of New York City on a sun-drenched day.
Warm vanilla and sensual amber notes provide the fragrance’s addictive base, complemented by almond blossom’s comforting elegance and the sparkle of pink peppercorn and bergamot. With its golden bottle embossed with the iconic Horse and Carriage and signature “C” charm, COACH GOLD is both a fragrance and a statement.
Actor and producer Storm Reid, the face of the campaign, embodies the unapologetic self-expression COACH GOLD champions. As Creative Director Stuart Vevers explains, “It’s about luxury rooted in something real. Storm’s warmth and authenticity radiate the energy this fragrance was made to evoke.”
“Coach Gold is all about owning who you are and letting your personality shine through,” says Storm Reid.
For Him: COACH FOR MEN Eau de Parfum
Bolder, deeper, and more expressive—COACH FOR MEN Eau de Parfum is the house’s most intense masculine scent yet. Crafted by perfumer Juliette Karagueuzoglou, this new launch evolves the original Eau de Toilette with striking layers of citrus, woods, and florals.
Opening with bergamot oil and cardamom, the scent develops into a refined heart of geranium and cedarwood, finishing with a grounding base of Saffiano™ leather and vetiver. The result is an elegant and powerful statement of confidence—encased in a sleek black bottle with gold accents and a signature leather hangtag.
NBA icon Jayson Tatum leads the campaign, shot against the dynamic backdrop of New York City by director Keizō Kitajima. Through cinematic visuals and reflective moments, the campaign celebrates embracing every layer of oneself—on and off the court.
“Fragrance is all about confidence. It’s an important way for me to express myself,” shares Tatum.
Whether you’re stepping into the spotlight or navigating everyday moments, COACH GOLD and COACH FOR MEN Eau de Parfum are fragrances designed to enhance your personal narrative—with craftsmanship, warmth, and boldness.
Read also: Your 2025 Fragrance Wardrobe Just Got a Major Upgrade—Which Scent Will You Fall For?
