K-Pop Powerhouse (G)I-DLE Teams Up with Rexona for the New Vitamin+Bright Deodorant and #Glowforit Movement

Rexona unveils an exciting collaboration with K-pop superstars (G)I-DLE, marking the launch of their new Vitamin+Bright deodorant range. This partnership goes beyond music, signifying a shared commitment to confidence, empowerment, and movement.

(G)I-DLE’s bold spirit and dedication to breaking barriers resonate with Rexona’s “not done yet” attitude. With over 12 million fans globally, they embody the brand’s commitment to empowering individuals to embrace challenges and shine brightly.

The new Vitamin+Bright Deodorant features an innovative formula tackles underarm darkness, offering 72-hour protection and boosting confidence with its brightening effect. Rexona Vitamin+Bright comes in convenient roll-on and spray formats, catering to different preferences and needs. The roll-on is available in single and twin packs, while the spray offers single and twin pack options with generous content. Prices start from RM12.90 for the roll-on and RM17.40 for the spray.

The #Glowforit movement kicks off with a series of exciting activations and collaborations. The spotlight shines on a vibrant pop-up event at The Starhill Kuala Lumpur on February 15th, featuring interactive activities, surprise giveaways, and a chance to win Rexona (G)I-DLE merchandise and a virtual meet & greet with the group! The fun doesn’t stop there, as roadshows and in-store promotions extend the K-pop glow across major retailers.

Follow Rexona on Instagram @rexonamalaysia and Facebook RexonaMY to stay updated on the #Glowforit movement.

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