AUREA Skincare made a quietly powerful entrance into Malaysia’s beauty scene on 14 December 2025 with its official launch at The Starhill Gallery Kuala Lumpur. The event gathered close friends of the brand, local influencers, beauty and fashion enthusiasts, as well as members of the media for an intimate first look at a brand built not on trends, but on a deeply personal journey.
AUREA was created by Malaysian medical doctor and biotech innovator Dr. William Tan, whose inspiration began at home, beside his wife, Dr. Chloe. After years of struggling with autoimmune-related sensitivities and treatments that offered little comfort, Dr. William set out to design formulas that were gentle, intelligent and rooted in science that actually served the skin. His research led him to the natural healing strengths of Tiger Milk Mushroom, Bird’s Nest SAGP Extract and Tibetan Cordyceps, enhanced with biotechnology such as nanotechnology, stem cell actives, NAD+ and hyaluronic acid.
At the launch, guests were introduced to AUREA’s two debut products — the Radiance Serum and Restoration Face + Eye Mask —each crafted to calm, strengthen and restore sensitive, aging Asian skin from the root.
Adding a stylish edge to the evening was a special fashion presentation by Alif Atelier, who designed a capsule of exclusive weekend bags in honour of the launch. The pieces —sleek, sculptural and undeniably modern — echoed AUREA’s own ethos of quiet sophistication.
Local celebrity Diana Danielle also made a graceful special-guest appearance, sharing her personal experience with AUREA Skincare. Radiant and candid, she revealed that the products had exceeded her expectations—leaving her genuinely impressed with the visible results.
Discover AUREA’s full story and explore the collection at aurea-skin.com.
Read also: Joi Brings Clean Beauty to Life with Its First Kiosk at The Gardens Mall
