Armani Beauty is turning up the festive glamour this year with “Holidayrama”, a glistening technicolor universe that feels straight out of a cinematic dream. Dressed in electrifying shades of red, blue, silver, and gold, the collection brings together everything we adore about holiday beauty—opulence, sparkle, and that irresistible sense of celebration.
Fronted by actress Greta Ferro and model Madisin Rian, the Holidayrama campaign radiates the timeless elegance we’ve come to expect from Armani Beauty, wrapped in a playful, party-ready spirit that feels perfectly in tune with the season.
For gifting, the lineup reads like a curated wish list of cult icons and new treasures. Think SÌ and ACQUA DI GIÒ for fragrance lovers, makeup heroes like LIP MAGNET, EYE TINT, and of course, the coveted limited-edition Advent Calendar—a collector’s delight in its own right. Personalisation options, including bespoke bottle decoration and engraving, add a thoughtful finishing touch that elevates any gift into a keepsake.
Armani Beauty also unveils a series of stunning holiday looks—each one a mood. From the radiant sparkle of The Sparkling Look, to the bold, ultra-matte drama of The Dazzling Look, the magnetic allure of The Magnetic Look, and the sultry depth of The Hypnotic Look, there’s a makeup moment for every festive occasion.
The Holidayrama Advent Calendar and exclusive holiday sets are now available in stores and online at armanibeauty.com.my.
Read also: Charlotte Tilbury Holiday 2025 Collection: Celine Dion Shines in the Magic Gifting Universe
