With the current pandemic, other than masks and sanitizers have become an essential part of our lives, many people also opt for sterilisers, disinfectant devices, and/or air purifiers for extra prevention. In view of the high demand for these type of products, a Japanese pharmaceutical company, Taiko Pharmaceutical Co., Ltd., just entered into the Malaysia market, and introduces its unique anti-viral and bactericidal product, Cleverin, to local consumers.
According to Taiko Pharmaceutical, who has more than 70 years of experience and expertise in various business segments related to consumer pharmacology, Cleverin has been proven to remove 99% of airborne viruses and bacteria by harnessing the power of Chlorine Dioxide, or Clo2.
“We are confident that the Cleverin brand will be met positively by Malaysians, as all households here will truly benefit from this all-in-one disinfector, steriliser, deodoriser and virus eliminator. Currently, we hold more than 130 relevant patents in the world and have seen annual sales in excess of USD 95 million. These factors, in themselves, bear testament to Cleverin’s efficacy, which is backed by science and extensive research,” said Mitsuhiro Yamashita, Senior Vice President of Overseas Business of Taiko Pharmaceutical Co., Ltd. during the launch.
He added that a considerable amount of fundamental scientific research and test results have demonstrated the efficacy of Chlorine Dioxide to effectively work against viruses, bacteria and pathogens in the air.
A recent report by Taiko Pharmaceutical Co., Ltd., which elucidated the mechanism by which Chlorine Dioxide molecules block infection by the COVID-19 (SARS CoV 2) virus in the human body, was published in the English academic journal, Annals of Pharmacology and Pharmaceutics, under the title “Inhibition of the Binding of Spike Protein of SARS CoV 2 Coronavirus to Human Angiotensin Converting Enzyme 2 by Chloride Dioxide” (2020, Volume 5, Issue 5, Article 1195).
Cleverin is also proven to be as safe as it is effective. All its products are made with materials which have passed stringent safety procedures and tests in Japan and around the world. Cleverin products are also non-toxic to humans, and can safely be used around children, pets and elderly. The products’ safety and efficacy are also attested by its endorsement by various clinics, health professionals and governments, further lending credibility to Cleverin’s authenticity.
Two of Cleverin’s core products will be made available in Malaysia:
- Stand-type Cleverin Gel, which is ideal for use in rooms and enclosed spaces with no power supply required for use. The Cleverin Gel is available in two sizes – 60 grams (RM58), which is able to disinfect a room of up to 13 square metres and lasts up to a month; and 150 grams (RM98) which is ideal for rooms of up to 20 square metres and lasts up to two months.
Cleverin Stick Pen Type is designed to be a more mobile and portable device, which can be used just about anywhere – even in the user’s own shirt pocket to remove viruses and bacteria in the surrounding air. The Cleverin Stick Pen is available in a single pack (RM49) which comes with two refills and each refill can last for about two weeks. Also available are refill packs (RM48) which contain six refills each.
Both the Cleverin Gel and Cleverin Stick Pen Type are now available online via Lazada and Shopee and will expand the distribution to retail outlets in 2021.