Lazada’s 9th Birthday Super Party Concert To Feature Star-Studded Lineup Including Katy Perry and NCT Dream

Asia’s leading eCommerce platform, Lazada unveiled a star-studded lineup for its Lazada Super Party, a virtual concert slated to be simulcast across six countries on March 26 to kick off its 9th anniversary celebrations.

Global award-winning singer-songwriter Katy Perry and NCT Dream, Korea’s number one youth boy band, are set to headline this year’s Shoppertainment-packed Super Party concert, sharing the stage with local stars such as Haqiem Rusli, Ismail Izzani, to name a few. These fun and exciting performances will accompany consumers as they countdown to Lazada’s Surprise Birthday Sale event that starts at midnight on March 27. Viewers can tune in to the Super Party concert via Lazada’s in-app livestream channel LazLive, as well as local broadcasting networks Astro Ria, TV3 and social media platforms.

Themed around celebrating ‘Everyday Heroes’, this year’s concert not only pays tribute to frontline essential workers that have been working tirelessly throughout the COVID-19 pandemic, but also shines the spotlight on individuals in our community who have in their own ways touched the lives of people around them.

The concert will include Lazada’s signature Shoppertainment segments like Voucher Rain with up to RM100,000 vouchers up for grabs, as well as exclusive giveaways, as a prelude to Lazada’s Surprise Birthday Sale that can be utilised on March 27.

Starting March 20, besides adding-to-cart exceptional deals and checking out to free shipping promotions, Lazada consumers will also be treated with a new Happy Cake game on LazGames. Users gain points by simply opening gift boxes, completing daily tasks, and stacking nine cake levels to win rewards such as platform vouchers. In addition, shoppers can also redeem additional shopping rewards through Lazada Bonus, a special shopping allowance that can be used platform-wide on participating products marked with the Lazada Bonus badge and is stackable with other promotions.

Enjoy free Lazada Birthday gifts worth RM80,000 through “Vote for Birthday Surprise” contest from March 20 to 27. Gifts up for grabs include the latest Sony PlayStation 5, home appliances and beauty products from participating brands such as Casio, Clinique, Ecovacs, Ice Watch, Kitchenaid, Lancome, Nespresso, Ogawa, Origins, Samsung, and many more! Winners will be announced on March 27.

Don’t miss out these excitements that await you at Lazada!

Read also: Discover the New ‘Lazada Bonus’ Feature with a Line-up of Surprises In Conjunction with Lazada’s 9th Birthday Celebrations this March