The new Swarovski Spring/Summer 2020 Collection and campaign celebrates the transformative power of energy and how, through Swarovski crystal, to spark a woman’s creativity, confidence and brilliance.

The SS20 campaign reveals the next chapter of the #SparkDelight theme, which focuses on energy and the positive impact it has on our lives and the relationships we consider most precious, because every spark of energy culminates in a beautiful moment of impact that brightens ourlives.

This season’s offering showcases the brand’s signature creative spirit. Of-the-moment silhouettes feature sparkling infinity symbols of love for Valentine’s Day, while floral motifs bring a touch of magic to Mother’s Day. Spring exudes ethereal energy and dives into a palette of aquatic tones and sea-inspired designs that call out to be layered and stacked. The styles for summer dial up the heat, energy and glamour with vibrant colors and bold, tropical forms embellished with intricate and eye-catching Swarovski crystals.

Valentine’s Day: #InfiniteSpark

Swarovski Infinity, Lifelong Heart and Attract Soulmates jewelry lines are the stars for Valentine’s Day. Swarovski reinterprets the infinity symbol of ever lasting love in a brilliant new way with shimmering embellishments and polished metal tones. While there are many facets of love, it all begins with that first spark of energy and the campaign celebrates how this unforgettable, magnetic moment blossoms into infinitelove.

Mother’s Day: #MakeItMagic

Floral motifs shine brightly in the Eternal Flower and Swarovski Sparkling Dance jewelry designs, which take centre stage for Mother’s Day. Motherhood is about a powerful bond between mother and child, and this year Swarovski celebrates incredible women through a campaign and collection that sparks light, love and a touch of magic.

Spring: #CrystalAttraction

For the spring campaign chapter, Swarovski invites women to indulge their crystal fascinations and embark on a journey to discover what sparks the irinner light. The Swarovski Symbolic and Shell jewellery lines bring meaningful sparkle to everydaylooks.

Summer: #TropicalCrush

For summer, Swarovski sparks desire by illuminating far-flung tropical destinations. Exotic jewelry lines such as Tropical and Stunning dial up the glamour and shine with pops of brilliant color.

Read also: Swarovski Fall/Winter 2019 Collection Celebrates The Magic Of Light