Founded by Daniel Swarovski in 1895, Swarovski is celebrating its 125th anniversary this year. To mark this anniversary milestone, the brand has launched a very special collection as a tribute to its heritage, mastery and innovation – which are at the very heart of the company’s continued success.

The 125th Anniversary Collection will see best-selling Swarovski creations reimagined in its signature blue to reflect the brand’s inimitable style, sparkle and legendary story. The Collection celebrates the unique DNA of Swarovski by honoring its iconic blue shade. Like no other, this extraordinary deep blue simultaneously encompasses maturity, wisdom and generosity while embodying the everlasting feelings of wonder that are unfolded by the opening of each Swarovski box.

To discover the complete 125th Anniversary Collection, visit and the brand’s stores worldwide.

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