Some lucky Coachella folks were the first to view and shop the latest FENTY PUMA by Rihanna gear at the FENTYxPUMA ‘Drippin’ event organized by Rihanna and PUMA to celebrate the new range which features a vibrant new silhouette, the PUMA FENTY Avid.

Rihanna Launched Her New FENTY X PUMA Avid Sneakers At Coachella-Pamper.my
(Photo by John Sciulli/Getty Images for PUMA)

Coming in three exciting colourways, the PUMA FENTY Avid is part of the second drop of PUMA x FENTY for the year with daredevil detailing and splashes of neon silhouettes.

Rihanna Launched Her New FENTY X PUMA Avid Sneakers At Coachella-Pamper.my
(Photo by Joe Scarnici/Getty Images for PUMA)
Rihanna Launched Her New FENTY X PUMA Avid Sneakers At Coachella-Pamper.my
(Photo by John Sciulli/Getty Images for PUMA)
Rihanna Launched Her New FENTY X PUMA Avid Sneakers At Coachella-Pamper.my
(Photo by Joe Scarnici/Getty Images for PUMA)
Rihanna Launched Her New FENTY X PUMA Avid Sneakers At Coachella-Pamper.my
(Photo by Joe Scarnici/Getty Images for PUMA)
Rihanna Launched Her New FENTY X PUMA Avid Sneakers At Coachella-Pamper.my
(Photo by Joe Scarnici/Getty Images for PUMA)
Rihanna Launched Her New FENTY X PUMA Avid Sneakers At Coachella-Pamper.my
(Photo by Joe Scarnici/Getty Images for PUMA)
Rihanna Launched Her New FENTY X PUMA Avid Sneakers At Coachella-Pamper.my
(Photo by John Sciulli/Getty Images for PUMA)

The VIP only gig had the collection’s beach chic meets motorsport theme in full swing with guests revelling in slides, lounging in cabanas and going hard on the dirt bike trail. Rihanna who was in her usual element wearing head-to-toe FENTYxPUMA, chilled with guests and grooved along to the tunes of some of today’s hottest DJ’s.

Rihanna Launched Her New FENTY X PUMA Avid Sneakers At Coachella-Pamper.my
(Photo by Joe Scarnici/Getty Images for PUMA)
Rihanna Launched Her New FENTY X PUMA Avid Sneakers At Coachella-Pamper.my
(Photo by Joe Scarnici/Getty Images for PUMA)
Rihanna Launched Her New FENTY X PUMA Avid Sneakers At Coachella-Pamper.my
(Photo by Joe Scarnici/Getty Images for PUMA)

Rappers such as G-Eazy, Iggy Azalea, ASAP Rocky, French Montana, and many others were there as well.

The SS18 collection is available in selected PUMA stores nationwide, with the next drop releasing worldwide on May 3rd.

Read also: FENTY PUMA by Rihanna is all about the Motorsport and Beachwear this SS2018