Ray-Ban has once more tapped the creative instincts of renowned American photographer Steven Klein, for its second in a series of communication campaigns which features four shots starring four singular characters, each embodying a Ray-Ban icon: The Marshal, Wayfarer Blaze, Aviator Evolve and Hexagonal.
“It’s about freedom and letting go,” explains Klein. “Living in turbulent times, one of the things that evokes that for many people is a road trip. This campaign represents that no matter what hardships come your way, you can be an individual, go on your own path and experience fun, optimism, creativity, love… everybody’s looking for their own personal freedom.”
The narrative of the Campaign is a continuation of Steven Klein’s 2017 campaign story in which the protagonists shook off their past to free themselves, as they celebrate these forward-looking individuals as they follow their dreams and set out on a never ending adventure to embrace their true selves. The spirit of the campaign is immediate, irrepressible and authentic, capturing the transformative power of self-expression.