Pomelo, the leading fashion online platform in Asia, unveils its Raya Collection 2020 campaign, lovingly coined “Bright Days Ahead”, calls upon the community to spread love and positivity, aiming to inspire all to observe the festive period responsibly as they embark on the next chapter in their journey of self-discovery.
Launching online on 8 April at POMELOFASHION.COM, the Raya Collection collection will be available in Malaysia, Singapore, Indonesia and Thailand for consumers seeking modest options to mark this special occasion.
Pomelo Raya Collection includes a total of 59-piece creations which are a modern take on traditional festive looks – rich in detail, with a focus on lace and broderie anglaise that provide a fine touch of elegance.
The seasonal collection serves a twist to conventional modest styles, featuring delicate contemporary pieces in a soft colour palette of pink, yellow, blue and neutral. Combining the right amount of style with ease and comfort, the collection also highlights feminine floral prints and delicate detailing such as lace inserts, cut-outs, broderie anglaise texture in long silhouette, as well as a range of key styles with dramatic features like puffed and gathered sleeves and exaggerated ruffles.
For more details on the collection, visit pomelofashion.com/lookbooks/raya-lookbook-20.