The New Cool: Polaroid ’90s Inspired Transparent Sunglasses

The ’90s resurgence has seen the logoed apparel, slip dresses, choker necklaces and many more being revived in 2016 and by the looks of things it doesn’t seem like the revival  would stop anytime soon. Take the new POLAROID Crystal Clear sunglasses collection, for example. Featuring lightweight, transparent frames enlivened by vibrant colour-block combinations and polarized lenses in pastel hues, the sunnies are clearly riding the wave of ’90s nostalgia.

A hit during the Nineties, this trend now makes a comeback, reinterpreted with a contemporary twist: POLAROID EYEWEAR gives life to a new collection that combines pop colors with polarized cosmetic lenses, the only ones currently available on the market that offer wearers superior protection from UV rays and the opportunity to enjoy a true “instant experience.”

The new collection comes in three funky styles: two feminine and one unisex model, all featuring the clearly visible Polaroid logo on the temple. The PLD 6052/S model offers an oversized oval shaped silhouette popularized by singer Kurt Cobain, the PLD 6051/S model flaunts a soft cat-eye shape perfectly reflecting the latest summer trends, while the PLD 6050/S unisex model features clear-cut, squared lines.

With an array of semitransparent polarized lenses in candy-coloured tones of yellow, pink, green and blue, you can easily get away with a no-eye makeup look for chill day out. Design, innovation and functionality are the three keywords for Polaroid’s new concept: innovative eyewear for everyone at unbeatable value for the price that offers glare-free perception of colors and light, for unique visual satisfaction.

All Polaroid sunglasses come with UltraSight™ lenses, for a perfect, distortion-free vision, enhanced contrast, and reduction of eye fatigue.

Read also: Introducing Polaroid Eyewear Heritage Collection