ASICS Malaysia unveils their latest concept store in Malaysia at Pavilion KL which draws inspiration from the authentic Japanese heritage of ASICS, with an interior design to represent its storied heritage and mantra and trademark, Sound mind, Sound Body.

Photo 3 - Solarshower Collection_ the latest collection from ASICS inspired by the bestseller GEL-KAYANO 25 debuts in ASICS concept store

For the first time in Malaysia the store features two brands within the ASICS group, ASICS and ASICSTIGER. ASICS offers shoes and apparels for athletes and fitness enthusiasts and ASICSTIGER is a lifestyle brand that takes a street- inspired approach to classic footwear and apparel silhouettes. Art, music, fashion and Japanese culture influence the ASICSTIGER vision, often celebrated through exclusive collaborations with renowned designers and artists all over the world.

Photo 2 - The concept store designed with a clean cut look representing ASICS' heritage

The 2,360 square feet spacious store has an easy-to-navigate concept with comfortable community space. It also houses ASICS Motion ID/Foot ID corner for an advanced 3D Foot Mapping System that analyses your foot using laser and micro cameras to recommend the right fitted shoes for your feet.

ASICS Pavilion KL store is located at Lot 5.19.00 & 5.20.00, Level 5, Pavilion Kuala Lumpur.

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