Under Armour launched the newest addition to its UA HOVR line-up, the UA HOVR Machina. The UA HOVR Machina is the brand’s top-of-the-line high performance running footwear collection for long-distance running, features the softness of a distance shoe with the speed of a racing flat and real-time form coaching that helps make anyone a better runner.

UA HOVR Machina
The launch was officiated by Jeff Lau, Zaidatul Husniah, Mohammad Haiqal Hanafi, Peter Davis (L-R) 
UA HOVR Connected Fitness

The launch also featured the full suite of the latest UA HOVR Connected Fitness collection –  the UA HOVR Infinite 2, UA HOVR Sonic 3, UA HOVR Guardian, UA HOVR Phantom RN and UA HOVR™ Velociti 2. Guests were invited to a foot personality test to help guests determine how to choose the right pair of shoes for their feet.

Foot Personality Test by Spine and Joint at the launch of UA HOVR Machina

The UA HOVR Machina and the latest UA HOVR Connected Fitness Suite were available for public trial at the Blue Atrium of Sunway Pyramid, for the past three days from 7 February to 9 February. The public was also invited to participate in the “Treadmill Challenge” to win exclusive Under Armour prizes and purchase any of the UA HOVR Connected Fitness footwear at the event.

UA Brand Ambassadors running on threadmill in the latest UA HOVR Machina

Runners can put their latest UA HOVR Machina and the UA HOVR Connected Fitness Suite to the ultimate test in the upcoming UA Virtual Relay Run and be part of the UA Running community. The Relay Run will allow you to run both indoors and outdoors and score yourself a finisher medal at the end. To register your interest, visit uaroadtotokyo.liv3ly.com/ and an email will be sent when registrations go live.