As part of its continued commitment to meeting the diverse beauty needs of consumers, L’Oréal will unveil its latest technological advancement, a personalized skincare service called CUSTOM D.O.S.E (D.O.S.E), at Fast Company’s Grill in Austin.


Developed by L’Oréal’s Technology Incubator in partnership with L’Oréal-owned SkinCeuticals, a leader in advanced skincare, D.O.S.E is a state-of-the-art service engineered to scan and evaluate consumers’ unique skin needs and combine active ingredients into a tailor-made, corrective serum.

The D.O.S.E technology is first-of-its-kind because it is able to mix active ingredients, chosen specifically to target the appearance of skin aging issues, like wrinkles, fine lines, and discoloration, into a single serum. D.O.S.E has a production-quality compounder that operates at 1,200 rotations per minute to mix ingredients precisely, drop by drop. The machine uniquely combines active ingredients that historically were unmixable outside of a factory setting. Through this technology, skincare professionals can administer a single D.O.S.E serum with multiple active ingredients that address the appearance of multiple skin concerns.

Le Teint Particulier

In addition to CUSTOM D.O.S.E, L’Oréal will feature Lancôme’s Le Teint Particulier, a custom-blended foundation experience. The service begins as a Beauty Advisor scans a client’s skin tone using a colorimeter. The consumer data is processed through a unique algorithm that measures skin tones amongst 8,000 different shades with pinpoint accuracy. The client then chooses from three levels of coverage – sheer, medium and full – and three levels of moisture, providing customization with 72,000 possibilities. Within minutes, the made to measure formula is blended at the counter and the client’s shade number is printed on the bottle for easy reference upon refill.

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