Professional haircare and skincare brand, Aveda just introduced the new Botanical Kinetics Serums, a trio of serums packed with plant actives that provides targeted skin care solutions. The trio of serums – Intense Hydrator, Instant Luminizer, and Pore Refiner— are pure, plant- powered skin care products backed by clinical results, and they are vegan and cruelty-free.

Botanical Kinetics serums are powered by the fusion of two complementary powerful plant actives into each serum formula. Every bottle is power-packed with plant-derived acids and 10,000 plant stem cells. Chosen for their demonstrated transformative powers, the stem cells and plant acids are combined for maximum efficacy, with visible results from first use.

To create the formulas, Aveda captured the power of plant regeneration at the cellular level with stem cells cultivated from plant extracts in their botanical lab. This allowed the R&D team to obtain higher levels of actives that may occur only at very low levels in soil-cultivated plants. Aveda’s high-performance acids – Hyaluronic, Alpha Hydroxy, and Beta Hydroxy – are all 100% derived from plants.

Each serum’s formula features a fusion of stem cells and plant actives that were chosen for maximum efficacy to meet your skin’s needs.

Botanical Kinetics Intense Hydrator

For those with dehydrated skin – leading to rough, dry texture and noticeable fine, dry lines – Botanical Kinetics intense hydrator instantly restores skin’s optimal moisture levels, minimises the appearance of dry, fine lines and strengthens skin’s protective lipid barrier over time. In clinical tests, 100% of panelists demonstrated an improvement in immediate moisture and in all day moisture2.

The cactus fruit stem cells, famous for retaining water, help support skin’s moisture barrier, demonstrated by an in vitro test. Plant-derived hyaluronic acid pulls in moisture to plump cells and hydrate skin, visibly reducing fine, dry lines common in dehydrated skin. As different molecular weights break down at different speeds, hyaluronic acid instantly plumps skin and continues to maintain moisture over time. Skin’s barrier and surface is strengthened.

Botanical Kinetics Instant Luminizer

Slow cell turnover can lead to a dull complexion, but just one application of Botanical Kinetics instant luminizer dissolves surface cells instantly to unveil brighter, smooth skin, with an even-looking tone. Recognized for its beautiful white flower, snow lotus stem cells help boost luminosity for radiant, even skin tone. Snow lotus helps skin resist visibly uneven skin tone, demonstrated by an in vitro testing. Plant-derived alpha hydroxy acids ignite cell turnover and exfoliate the skin. Dead cells are cleared away, revealing visibly brighter cells.

Botanical Kinetics Pore Refiner

Gradual build-up of oil and cellular debris can lead to enlarged, clogged pores, and Botanical Kinetics pore refiner addresses this concern by gently resurfacing skin’s texture for smooth, balanced, virtually poreless skin. Known for its bright yellow blooms, sweet clover stem cells help purify and tighten pores for balanced skin. Sweet clover increases epidermal thickness, demonstrated by an in vitro test. Plant-derived beta hydroxy acid derived from wintergreen penetrates pores to break apart debris. Debris is cleared away. Skin appears youthful with visibly minimized pores.

All Botanical Kinetics serums are made with 100% naturally-derived colorants from iron-oxides, are suitable for all skin types, and are free-from silicone, petrolatum, parabens, mineral oil, and gluten.

These new serums join Aveda’s Botanical Kinetics full vegan and cruelty-free skin care collection, which includes:

  • cleansers (purifying gel, purifying crème);
  • toners (skin toning agent, toning mist);
  • exfoliators (exfoliant);
  • lotions (hydrating);
  • cremes (intense hydrating soft & rich);
  • masques (intense hydrating); and
  • an energizing eye creme.

Botanical Kinetics serums are 97% naturally derived, cruelty free, and vegan. The unit carton is made with 90% post-consumer recycled fiber, the glass bottle is recyclable, and they are manufactured with 100% solar and wind power through renewable energy credits and carbon offsets balancing our electrical and natural gas usage.

Botanical Kinetics serums (RM135/30ml) are available starting August 11, 2021 on Aveda’s Lazada Official Flagship Store and September 1 on Zalora and Aveda stores.

Read also: Aveda is now 100% Vegan and Its Latest Botanical Repair Collection with Plant-Powered Technology Instantly Strengthens and Repairs Hair