Korean beauty brand, AHC is introducing a revolutionary 2-in-1 cream for eyes and face that is clinically proven to brighten skin and reduce wrinkles in 14 days*. This new 2-in-1 brightening and anti-aging Luminous Glow Eye Cream for Face is a multidimensional product that delivers the rejuvenating effect of a premium Korean brightening treatment to fight over 8 skin concerns in one simple step for more luminous, radiant skin.

AHC Luminous Glow Eye Cream for Face comes in two sizes – 30ml and 12ml

The Luminous Glow Eye Cream for Face includes AHC’s newest exclusive ingredient, Gluta-I ™ Complex, a unique and specialised blend of ingredients that gives this product its glow-boosting and anti-ageing benefits; as well as features a powerhouse blend of ingredients which includes antioxidant-rich glutathione, skin-calming alpha-bisabolol, vitamin C derivatives, brightening hyaluronic acid and lastly, adenosine to stimulate collagen production for clinically proven results in 2 weeks.

Further to the ingredients, patented micro-capsule technology stabilises the active components in the Gluta-I ™ Complex, allowing it to be effectively absorbed into the skin for enhanced luminosity. For best results, it is recommended to be applied around the eyes and face and then gently massage to absorb.

Dermatologist-tested and safe for all skin types, the Luminous Glow Eye Cream for Face is developed specifically for Southeast Asian women. The AHC Luminous Glow Eye Cream for Face comes in two sizes and is priced at RM99 for 30ml and RM42 for 12ml.

Cho Hye-Joo, the rising star in South Korea’s model and acting scene, is the new brand ambassador of AHC

In conjunction with this launch, AHC has named Cho Hye-Joo, the rising star in South Korea’s model and acting scene, as its newest brand ambassador. As a woman who exemplifies confidence and beauty, and is noticed for her contagious optimist and her love for sharing her skincare know-hows, Cho Hye-Joo is the perfect ambassador for AHC.

The upgraded Hyaluronic Dewy Range

The upgraded AHC Hyaluronic Dewy Radiance Cleansing Foam and Toner are launched alongside the launch of AHC Luminous Glow Eye Cream for Face

Along with the launch, AHC is also introducing a new and upgraded formula for its Hyaluronic Dewy Radiance Range that includes a cleanser, toner and emulsion that gives skin the boost it needs for long term hydration and clinically proven to improve skin’s transparency after 2 weeks.

Suitable even for sensitive skin, the AHC Hyaluronic Dewy Radiance Range is filled with moisture to turn on skin’s inner glow, and features 2.5 times more of the 10 types of hyaluronic acid, brightening care of two plants and glutathione as well as smart moisture recharge a formulation method that boosts the hidden hyaluronic acid to help maintain skins hydration deep within the skin layers.

The AHC Hyaluronic Dewy Radiance Cleansing Foam is priced at RM82 for 150ml, AHC Hyaluronic Dewy Radiance Toner RM119 for 100ml and AHC Hyaluronic Dewy Radiance Emulsion RM119 for 100ml.

“Pop & Turn Up Your Glow” Campaign

The brand is also introducing its first Augmented Reality game “Pop & Turn Up Your Glow” to create omnichannel experiences for beauty enthusiasts. As part of the “Turn Up Your Glow” campaign in partnership with Watsons, customers can play the game in Watsons stores or in the comfort of their own home by scanning the QR code on their mobile device. Once access to your camera is given, the screen fills with bubbles containing Gluta-I™ Complex. Pop the bubbles to reveal youthful, brighter skin and stand a chance to win discounts on AHC products at Watsons.

AHC products can be purchased at Watsons, SASA offline and online and also on AHC online official stores in LazadaShopeeZalora and Hermo. For more information on AHC, visit https://my.ahcbeauty.com/ or follow AHC on their Facebook, Instagram and Youtube.

Read also: AHC Introduces 2-in-1 Anti-Aging Cream for Eyes and Face