In line with Sephora’s new tagline and movement “My Beauty Power” that invites everyone to embrace their own definition of beauty and express themselves through all the choices available at Sephora, this leading global beauty retailer focuses on three pillars for its Spring 2021 launches, which are Clean @ Sephora, Mighty Multitaskers, and Hair Heroes. The new launches perfectly fit with the new norm of routines going fuss-free, timesaving and environmentally-friendly, while allowing freedom to discover your own beauty.
Clean @ Sephora
With customers becoming more conscious of the beauty they buy into, Sephora SEA sets another beauty milestone by introducing Clean @ Sephora, a way to demystify your beauty choices and provide you with a new segment of beauty. When you spot the clean seal, you can be sure that the brand’s product is formulated without Formaldehydes, Oxybenzone, Sulphates and other ingredients you’d most like to avoid.
While Clean was initially a curation of skincare products, it has gradually expanded to include makeup and hair products. Starting April, customers can look for the Clean @ Sephora seal on existing products as well as the following new product launches:
Mix One:Size Secure the Blur Makeup Magnet Primer (RM136) with Becca Light Shifter Dewing Tint (RM135) for longer wear.
Nowadays, the demand for fuss-free options and trusty products is significantly increasing as a results of the shift in the way beauty routines in the new normal. As such, multitaskers are increasingly popular for easy-to-use and timesaving reasons. Here are some of Sephora’s must-try multitasking tips and tricks that will help you to achieve maximal results with minimal effort.
As customers are learning more about beauty, they are increasingly more discerning with their product choices and want even more from their hair care. Coupled with the restricted mobility to visit hair salons, products that will let you achieve healthy-looking, salon grade tresses in the comfort of your homes are in higher demand. Sephora is introducing more products across more steps in the hair care routine, ranging from scalp exfoliators to post colour-care to tools and devices that will enable customers to enhance and power up their hair care game.