Just before the end of 2020, Fenty Beauty launched a new powder foundation that is available in a longwear, light-as-air powder formulation that delivers buildable light to full coverage with a non-cakey soft matte finish in 50 shades for all.

The new Pro Filt’r Soft Matte Powder Foundation, a product that was developed by Rihanna after 3 years of formula perfection, is the ultimate powder that looks like flawless, natural skin and that works on all skin tones. Pro Filt’r Soft Matte Powder Foundation has a sweat, humidity and crease-resistant formula that easily blends and builds, instantly evening out skin without clogging pores, settling into fine lines, or caking up. The light-as-air texture is undetectable on the skin.

Pro Filt’r Soft Matte Powder Foundation is fast, flexible, flawless, and easy to use. From a no-makeup look to a full beat, this multipurpose powder foundation does it all in just a few quick strokes. And thanks to the chic, portable packaging, it’s the perfect filter for on the go. Rihanna always has this in her purse and applies on top of Pro Filt’r liquid foundation for added coverage.

Pro Filt’r Soft Matte Powder Foundation is available at Sephora.my and in store at Sephora Malaysia.

Read also: Fenty Beauty Launches New Gloss Bomb Cream Color Drip Lip Cream