Breaking news, K-beauty fans!
Etude House, Korea’s No. 1 makeup brand is opening its first flagship store with a brand new concept at the Sunway Pyramid Shopping Mall on 18 August 2017! The new flagship store with a sweet coloured and trendy theme spans 2,455 sqft and will have more than 1,000 product lines ranging from cosmetics, skincare, body care, perfume, hair care, nail colors and more.
Head to the ‘Find Your Look’ section to discover ‘Etude House Signature 9 Looks’ and 9 how-to video tutorials where you can watch, learn and discover the looks and products that you need to nail their signature looks.
There’s a beauty interactive zone too where you can select your favourite cushion compacts and a dedicated makeup studio for professional makeup services.
Etude House is also bringing in the ‘Dear My Glass Tinting Lips-Talk’ collection to Malaysia for the first time ever! You’ll be spoiled with choices from choosing the 20 different lip shades to the 20 uber cute designed lipstick cases from pop art-inspired, quirky to pastel and sweet. Look out for our oncoming post where we reveal all the 20 colours and designs that you can choose from!
Another good reason for you to come for the launch date is for the Engraving service that’ll be available in store for you to take your Lips-Talk personalization to the next level with special engraving on their lipstick available in three selections of language – Korean, Malay and English. You’ll receive the complimentary engraving service for the Lips-Talk lipstick by purchasing one complete set at a promotional price of RM56 during the store opening.
“At Etude House, we believe that makeup should be a fun experience. We hope our customers can spend a great and enjoyable time at our store, learning and discovering their beauty, the secret of Korean makeup innovation, and the fun of makeup through our quality products and store experience,’ said Ms. GuemjooKwon, CEO of Etude Corporation. “We hope all girls will experience fun with our MakeUp Play that embodies the core of our brand.”
The first Etude House flagship store is slated to open with a grand launch on 18 August 2017 at Lot G1.76 & G1.77, Ground Floor, Sunway Pyramid Shopping Mall at 10am, so you wouldn’t want to miss the promos that’ll be happening!
As for celebrity appearances, sadly Krystal Jung and Pony won’t be making an appearance during the launch. But have you met Etude House’s newest and cutest mascots, Sugar & Jam?