#NewIn Fragrance: BOSS ALIVE – A Fragrance for Women Who Make Bold Moves

Created entirely by women, for women, BOSS Parfums is unveiling ALIVE, a fragrance for women who make bold moves. Designed to celebrate the bliss of being immersed in the moment, ALIVE offers a fresh take on feminine freedom. This new Boss perfume is a joyful fragrance with a signature trail, embodies the spirit of independent, elegant and powerfully feminine, and inspire women to live life to the full every day.

ALIVE is a fruity and woody Eau de Parfum created by renowned perfumer Annick Ménardo as a female companion to the iconic BOSS Bottled male scent. The scent unfolds through notes of energetic Apple, sharp Blackcurrant, sun-kissed Plum and warm Cinnamon that remind the wearer that life is best lived vibrantly. The addition of natural Madagascan Vanilla becomes a marker of the perfume, a symbol of the joie de vivre that the ALIVE woman possesses.

At the floral heart, Indian Jasmine Sambac envelops the senses as it contrasts with Thyme, reflecting her ability to balance awareness and abandon with ease. The backbone of the scent leans on vibrant and strong woods comprising Chinese Cedarwood, creamy Sandalwood, Olivewood and Alaskan Goldenwood, which offer a reassuring warmth and strength that inspires the ALIVE woman to march to the rhythm of her own drum.

Housed in a sleek flacon designed by German jewelry maker Amelie Riech, its architectural shape and heavy glass bottle is encased by a feminine golden metal band; a solid and tangible reminder that happiness can be found within each moment.

BOSS ALIVE Eau de Parfum is available at Metrojaya, Sogo and Isetan Online and departmental stores at the following prices:

  • BOSS ALIVE Eau de Parfum (50ml) – RM345
  • BOSS ALIVE Eau de Parfum (80ml) – RM449

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