{"id":97922,"date":"2020-06-02T08:00:21","date_gmt":"2020-06-02T00:00:21","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=97922"},"modified":"2020-06-02T09:03:45","modified_gmt":"2020-06-02T01:03:45","slug":"goodday-milk-launches-selamat-selebraya-webar-based-virtual-celebrities-initiative-this-raya2020","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/festivals\/goodday-milk-launches-selamat-selebraya-webar-based-virtual-celebrities-initiative-this-raya2020\/","title":{"rendered":"Goodday Milk launches \u2018Selamat Selebraya\u2019 webAR-based Virtual Celebrities Initiative this #Raya2020"},"content":{"rendered":"<p>One of Malaysia\u2019s favourite milk brand since 1968, <strong>Goodday Milk<\/strong> is championing a series of virtual, tech-driven initiatives to celebrate this Ramadan and Hari Raya amidst social distancing. Following their attempt to host the nation\u2019s biggest virtual\u00a0<i>moreh\u00a0<\/i>session on 22 May 2020, Goodday Milk has launched another digital Raya initiative \u2013 <strong>\u2018Selamat Selebraya\u2019<\/strong> \u2013 a WebAR based <em>(web-based Augmented Reality technology, without the use of an app)\u00a0<\/em>3D celebrity house visit experience. Using the WebAR technology, consumers will be able to bring \u201cvirtual celebrities\u201d to life for \u201chouse visits\u201d during Hari Raya celebration, adding an element of excitement to Raya celebrations.<\/p>\n<div class=\"fb-video\" data-allowfullscreen=\"true\" data-href=\"https:\/\/www.facebook.com\/gooddaymilkmalaysia\/videos\/700060244091221\/\"><\/div>\n<p>With Goodday Milk\u2019s latest digital initiative, Malaysians will get a unique opportunity to celebrate Raya this year with the nation\u2019s top celebrities including singer <strong>Andi Bernadee, Mark Adam, and artist Elfira Loy<\/strong> right in their own houses \u2013 making this the first ever WebAR based AR artists experience campaign.<\/p>\n<p>The WebAR technology enables a user to click a link on their smartphone, give access to their phone camera and get a virtual realistic 3D model of their favorite celebrity to appear in their homes. The user can walk around the celebrity, take pictures with the celebrity and even make the celebrity perform a song and wish them and their family for Raya.\u00a0\u00a0 The mix of virtual augmentation on reality is an experience that will bring a smile to everyone\u2019s faces as it is easy to use and intuitive and doesn\u2019t require them to download any app to relish a celebrity visiting their homes. Imagine having your idol serenading to you and only you!<\/p>\n<p>Goodday Milk has also announced a <strong>creative photo challenge<\/strong> for consumers with exciting rewards to make their Raya even more memorable. From 25 May to 21 June 2020, you just need to take a photo via Selemat <strong>Seleb<\/strong>-raya WebAR with the chosen AR artist to express your best creativity, then upload it with hashtag <strong>#GooddaySelamatSelebraya<\/strong> and tag <a href=\"http:\/\/www.instagram.com\/gooddaymilk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>@goodddaymilk<\/strong> <strong>on Instagram feed<\/strong><\/a> or <a href=\"https:\/\/www.facebook.com\/gooddaymilkmalaysia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Goodday Milk Malaysia<\/strong> <strong>on Facebook wall<\/strong><\/a>, to join the contest and win some duit Raya. Every week, 5 lucky winners with the most creative photos will get to win RM500 cash each \u2013 totalling up to RM10,000 cash prize.<\/p>\n<div class=\"fb-video\" data-allowfullscreen=\"true\" data-href=\"https:\/\/www.facebook.com\/gooddaymilkmalaysia\/videos\/542670799955080\/\"><\/div>\n<p>&nbsp;<\/p>\n<p>For more information on the ongoing campaigns and promotions, visit <a href=\"http:\/\/www.facebook.com\/gooddaymilkmalaysia\" target=\"_blank\" rel=\"noopener noreferrer\">facebook.com\/gooddaymilkmalaysia<\/a>.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/festivals\/calpis-held-a-virtual-reunion-for-frontliners-and-their-families-during-this-raya2020\/\">Calpis Held a Virtual Reunion for Frontliners and Their Families During This #Raya2020<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of Malaysia\u2019s favourite milk brand since 1968, Goodday Milk is championing a series of virtual, tech-driven initiatives to celebrate this Ramadan and Hari Raya amidst social distancing. Following their attempt to host the nation\u2019s biggest virtual\u00a0moreh\u00a0session on 22 May 2020, Goodday Milk has launched another digital Raya initiative \u2013 \u2018Selamat Selebraya\u2019 \u2013 a WebAR [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":97923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[41,866],"tags":[18203,18199,18201,18202,18200,18198,18204,3963],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Goodday Milk launches \u2018Selamat Selebraya\u2019 webAR-based Virtual Celebrities Initiative this #Raya2020 | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/festivals\/goodday-milk-launches-selamat-selebraya-webar-based-virtual-celebrities-initiative-this-raya2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goodday Milk launches \u2018Selamat Selebraya\u2019 webAR-based Virtual Celebrities Initiative this #Raya2020 | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"One of Malaysia\u2019s favourite milk brand since 1968, Goodday Milk is championing a series of virtual, tech-driven initiatives to celebrate this Ramadan and Hari Raya amidst social distancing. Following their attempt to host the nation\u2019s biggest virtual\u00a0moreh\u00a0session on 22 May 2020, Goodday Milk has launched another digital Raya initiative \u2013 \u2018Selamat Selebraya\u2019 \u2013 a WebAR [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/lifestyle\/festivals\/goodday-milk-launches-selamat-selebraya-webar-based-virtual-celebrities-initiative-this-raya2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T00:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-02T01:03:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/media.pamper.my\/2020\/06\/Goodday-Milk-Selamat-Selebraya.jpg\" \/>\n\t<meta property=\"og:image:width\" 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