{"id":95832,"date":"2020-02-26T09:00:22","date_gmt":"2020-02-26T01:00:22","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=95832"},"modified":"2020-02-26T09:00:34","modified_gmt":"2020-02-26T01:00:34","slug":"pomelo-debuts-in-app-livestream-to-launch-its-spring-summer-2020-collection","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/pomelo-debuts-in-app-livestream-to-launch-its-spring-summer-2020-collection\/","title":{"rendered":"Pomelo Debuts In-App Livestream To Launch Its Spring Summer 2020 Collection"},"content":{"rendered":"
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Pomelo, Asia\u2019s leading omnichannel fashion brand, will debut its in-app livestream tech with the launch of its eclectic Spring Summer 2020 Collection<\/strong>. This marks the first time a fashion brand in Southeast Asia is unveiling such an immersive in-app capability.<\/p>\n

The launch of its Spring Summer 2020 collection, with special appearances by Pomelo campaign ambassadors including Davika Hoorne,<\/em>\u00a0will be fully live streamed via the Pomelo app on February 27th at 4:30 pm ICT in Bangkok, Thailand<\/strong>, giving fans an exclusive sneak peek at the collection in real-time ahead of its official launch.<\/p>\n

Fans can also catch exclusive, on-site interviews with all their favourite fashion personalities from the collection, staying engaged by actively participating in the whole experience through interactive Q&A sessions. The in-app livestream functionality will be fully shoppable from March onwards.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Pomelo Spring Summer 2020 Collection<\/h3>\n

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Launching on March 4th in the lead-up to International Women\u2019s Day, the Spring Summer 2020 collection draws inspiration from six industry game-changers that hail from Southeast Asia, offering a vibrant melange of styles to empower women of all backgrounds, championing self-confidence and inclusivity, while encouraging the community to uplift one another.<\/p>\n

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From entertainment moguls to self-made entrepreneurs, the collection tells the stories of trailblazing women, including Thailand\u2019s Davika Hoorne<\/em>, Singapore\u2019s Layla Ong<\/em>, a wavemaker in the international modelling circuit and Indonesia\u2019s Raline Shah<\/em>, popular actress and philanthropist. The dynamic roster also includes fitness model and influencer Madi Ross<\/em>, beauty entrepreneur Jessica Wilson<\/em>; the co-founder of makeup brand, Sunnies Face<\/em>, and finally, Asia\u2019s Next Top Model alumni Tuti Noor<\/em> from Malaysia.<\/p>\n

\"PMLSS20-10\" <\/a> <\/div> <\/div>
\"PMLSS20-14\" <\/a> <\/div> <\/div> <\/div>
\"PMLSS20-18\" <\/a> <\/div> <\/div> <\/div> <\/div>\n

Inspired by these women and those of the Pomelo community, the latest collection ushers in a spring and summer of transformation. Channelling the vibes of a Palm Springs getaway, the collection features a full pastel palette with hints of summer florals, vibrant ginghams, and pops of eyelet. From airy gowns to tiered silhouettes, the pastel-themed collection is filled with this summer\u2019s must-haves for women from different walks of life, celebrating #POMELOGIRLS on their journeys of self-discovery.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Pomelo\u2019s Spring Summer 2020 collection will be available on the Pomelo iOS and Android apps, POMELOFASHION.COM<\/a>, and in all stores across Thailand and Singapore on March 4th. For more details on the collection, visit pomelofashion.com\/lookbooks\/ss20-collection<\/a>.<\/p>\n

Read also:\u00a0#CNY2020: Pomelo&#8217;s Chinese New Year 2020 Collection Inspired by Oriental Landscape Paintings<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pomelo, Asia\u2019s leading omnichannel fashion brand, will debut its in-app livestream tech with the launch of its eclectic Spring Summer 2020 Collection. This marks the first time a fashion brand in Southeast Asia is unveiling such an immersive in-app capability. The launch of its Spring Summer 2020 collection, with special appearances by Pomelo campaign ambassadors […]<\/p>\n","protected":false},"author":10,"featured_media":95837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701],"tags":[12474,17414,13083,17416,17415],"yoast_head":"\nPomelo Debuts In-App Livestream To Launch Its Spring Summer 2020 Collection | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/pomelo-debuts-in-app-livestream-to-launch-its-spring-summer-2020-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pomelo Debuts In-App Livestream To Launch Its Spring Summer 2020 Collection | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Pomelo, Asia\u2019s leading omnichannel fashion brand, will debut its in-app livestream tech with the launch of its eclectic Spring Summer 2020 Collection. This marks the first time a fashion brand in Southeast Asia is unveiling such an immersive in-app capability. 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