{"id":95830,"date":"2020-02-28T09:00:03","date_gmt":"2020-02-28T01:00:03","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=95830"},"modified":"2020-02-28T10:06:54","modified_gmt":"2020-02-28T02:06:54","slug":"adidas-reframes-meaning-of-fast-as-a-personal-feeling-in-its-latest-faster-than_-campaign","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/adidas-reframes-meaning-of-fast-as-a-personal-feeling-in-its-latest-faster-than_-campaign\/","title":{"rendered":"Adidas Reframes Meaning Of Fast As A Personal Feeling, In Its Latest &#8220;Faster Than_&#8221; Campaign"},"content":{"rendered":"<p>adidas is hailing a new era of \u2018running\u2019 with the launch of its empowering new <strong>Faster Than_ campaign<\/strong>, inviting runners to give \u2018Fast\u2019 a new meaning, from speed and performance to a personal feeling of self-betterment.<\/p>\n<figure id=\"attachment_95878\" aria-describedby=\"caption-attachment-95878\" style=\"width: 1026px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-95878\" src=\"http:\/\/media.pamper.my\/2020\/02\/SS20_BBFT_CONVERT_CH1_SL20_M_ON-MODEL_PERFORMANCE_FTW_FOCUS_RUNNING_ACTION_1_1_1.jpg\" alt=\"\" width=\"1026\" height=\"1024\" srcset=\"https:\/\/media.pamper.my\/2020\/02\/SS20_BBFT_CONVERT_CH1_SL20_M_ON-MODEL_PERFORMANCE_FTW_FOCUS_RUNNING_ACTION_1_1_1.jpg 1026w, https:\/\/media.pamper.my\/2020\/02\/SS20_BBFT_CONVERT_CH1_SL20_M_ON-MODEL_PERFORMANCE_FTW_FOCUS_RUNNING_ACTION_1_1_1-150x150.jpg 150w, https:\/\/media.pamper.my\/2020\/02\/SS20_BBFT_CONVERT_CH1_SL20_M_ON-MODEL_PERFORMANCE_FTW_FOCUS_RUNNING_ACTION_1_1_1-300x300.jpg 300w, https:\/\/media.pamper.my\/2020\/02\/SS20_BBFT_CONVERT_CH1_SL20_M_ON-MODEL_PERFORMANCE_FTW_FOCUS_RUNNING_ACTION_1_1_1-768x767.jpg 768w, https:\/\/media.pamper.my\/2020\/02\/SS20_BBFT_CONVERT_CH1_SL20_M_ON-MODEL_PERFORMANCE_FTW_FOCUS_RUNNING_ACTION_1_1_1-1024x1022.jpg 1024w, https:\/\/media.pamper.my\/2020\/02\/SS20_BBFT_CONVERT_CH1_SL20_M_ON-MODEL_PERFORMANCE_FTW_FOCUS_RUNNING_ACTION_1_1_1-696x695.jpg 696w, https:\/\/media.pamper.my\/2020\/02\/SS20_BBFT_CONVERT_CH1_SL20_M_ON-MODEL_PERFORMANCE_FTW_FOCUS_RUNNING_ACTION_1_1_1-421x420.jpg 421w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><figcaption id=\"caption-attachment-95878\" class=\"wp-caption-text\">SS20 Faster Than<\/figcaption><\/figure>\n<p>Faster Than_ is backed by a comprehensive new trend study from adidas, which saw insights gathered from 6,000 runners across the world.\u00a0The trend study states that 87% of runners run with a focus on personal betterment and transformation. The campaign acknowledges this fast-growing global movement within running, with the aim of inspiring more people to explore the positive effects of running.<\/p>\n<p>The campaign reframes \u2018Fast\u2019 as a personal feeling, which is unique to whoever is experiencing it. With this in mind, adidas is shining a light on a range of empowering stories across the global running community \u2013 including 300lbs runner <em>Martinus Evans<\/em>, liver transplant survivor <em>Ellie Lacey<\/em> and marathon legend <em>Kathrine Switzer,<\/em> alongside <em>Noah Lyles<\/em> and <em>Mo Salah.<\/em><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/B84ItQiIz-i\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/B84ItQiIz-i\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/B84ItQiIz-i\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by adidas Running (@adidasrunning)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/B89RVSaoz3x\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/B89RVSaoz3x\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/B89RVSaoz3x\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by adidas Running (@adidasrunning)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>adidas Faster Than_ social episodes go live on February 23, 2020, with these followed by the launch of the brand-new <strong>SL20 shoe<\/strong> featuring Lightstrike and the latest version of <strong>adidas Ultraboost 20<\/strong> on February 27, 2020,\u00a0at <a href=\"https:\/\/www.adidas.com.my\" target=\"_blank\" rel=\"noopener noreferrer\">adidas.com.my<\/a> and select retailers, priced at RM480 and RM780 respectively.<\/p>\n<figure id=\"attachment_95881\" aria-describedby=\"caption-attachment-95881\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-95881 size-full\" src=\"http:\/\/media.pamper.my\/2020\/02\/FasterThan_Chapter-1_Tech-Sheet-SL20.jpg\" alt=\"\" width=\"1024\" height=\"656\" srcset=\"https:\/\/media.pamper.my\/2020\/02\/FasterThan_Chapter-1_Tech-Sheet-SL20.jpg 1024w, https:\/\/media.pamper.my\/2020\/02\/FasterThan_Chapter-1_Tech-Sheet-SL20-150x96.jpg 150w, https:\/\/media.pamper.my\/2020\/02\/FasterThan_Chapter-1_Tech-Sheet-SL20-300x192.jpg 300w, https:\/\/media.pamper.my\/2020\/02\/FasterThan_Chapter-1_Tech-Sheet-SL20-768x492.jpg 768w, https:\/\/media.pamper.my\/2020\/02\/FasterThan_Chapter-1_Tech-Sheet-SL20-696x446.jpg 696w, https:\/\/media.pamper.my\/2020\/02\/FasterThan_Chapter-1_Tech-Sheet-SL20-656x420.jpg 656w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-95881\" class=\"wp-caption-text\">adidas SL20 (RM480)<\/figcaption><\/figure>\n<figure id=\"attachment_95880\" aria-describedby=\"caption-attachment-95880\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-95880 size-full\" src=\"http:\/\/media.pamper.my\/2020\/02\/Faster-Than_Chapter-1_Tech-Sheet_UB20-and-UBPB.jpg\" alt=\"\" width=\"1024\" height=\"737\" srcset=\"https:\/\/media.pamper.my\/2020\/02\/Faster-Than_Chapter-1_Tech-Sheet_UB20-and-UBPB.jpg 1024w, https:\/\/media.pamper.my\/2020\/02\/Faster-Than_Chapter-1_Tech-Sheet_UB20-and-UBPB-150x108.jpg 150w, https:\/\/media.pamper.my\/2020\/02\/Faster-Than_Chapter-1_Tech-Sheet_UB20-and-UBPB-300x216.jpg 300w, https:\/\/media.pamper.my\/2020\/02\/Faster-Than_Chapter-1_Tech-Sheet_UB20-and-UBPB-768x553.jpg 768w, https:\/\/media.pamper.my\/2020\/02\/Faster-Than_Chapter-1_Tech-Sheet_UB20-and-UBPB-696x501.jpg 696w, https:\/\/media.pamper.my\/2020\/02\/Faster-Than_Chapter-1_Tech-Sheet_UB20-and-UBPB-584x420.jpg 584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-95880\" class=\"wp-caption-text\">adidas Ultraboost 20 (RM780)<\/figcaption><\/figure>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/scenes-the-first-adidas-brand-centre-in-malaysia-opened-its-door-at-sunway-pyramid\/\">#Scenes: The First Adidas Brand Centre in Malaysia Opened Its Door at Sunway Pyramid<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>adidas is hailing a new era of \u2018running\u2019 with the launch of its empowering new Faster Than_ campaign, inviting runners to give \u2018Fast\u2019 a new meaning, from speed and performance to a personal feeling of self-betterment. Faster Than_ is backed by a comprehensive new trend study from adidas, which saw insights gathered from 6,000 runners [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":95879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[33,2700,2702],"tags":[17427,17413,728,17428,17429,17430,17426],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adidas Reframes Meaning Of Fast As A Personal Feeling, In Its Latest &quot;Faster Than_&quot; Campaign | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/adidas-reframes-meaning-of-fast-as-a-personal-feeling-in-its-latest-faster-than_-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas Reframes Meaning Of Fast As A Personal Feeling, In Its Latest &quot;Faster Than_&quot; Campaign | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"adidas is hailing a new era of \u2018running\u2019 with the launch of its empowering new Faster Than_ campaign, inviting runners to give \u2018Fast\u2019 a new meaning, from speed and performance to a personal feeling of self-betterment. 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