{"id":95822,"date":"2020-02-25T09:35:18","date_gmt":"2020-02-25T01:35:18","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=95822"},"modified":"2020-02-25T09:38:58","modified_gmt":"2020-02-25T01:38:58","slug":"puma-unveils-all-new-future-rider-and-style-rider","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-unveils-all-new-future-rider-and-style-rider\/","title":{"rendered":"PUMA Unveils All New\u00a0FUTURE RIDER\u00a0and\u00a0STYLE RIDER"},"content":{"rendered":"

PUMA is giving their iconic 80s running shoe, FAST RIDER a fresh look for 2020. The all new FUTURE RIDER\u00a0<\/strong>and\u00a0STYLE RIDER\u00a0<\/strong>dynamically combines futuristic and retro designs with its vibrant colour combos and nostalgic style nods to the next generation of playful, casual-cool street style.<\/p>\n

\"\"<\/p>\n

The FUTURE RIDER <\/strong>shows off a sleek white midsole and Formstrip as well as black suede overlays and drops in a vibrant blue colour paired with red and neon green or juxtaposed with bold 80s colour splashes like neon green, pink, orange and violet. The new FUTURE RIDER also references the past with a corrugated outsole inspired by the original FAST RIDER\u2019s Federbein conical studs, in addition to a TPU heel stabilizer for added balance.<\/p>\n

The STYLE RIDER\u00a0<\/strong>carries a bit more flash, featuring a nylon upper and suede overlays in bright and black. The shoe boasts a striking midsole in vibrant red and white, plus new shock-absorbing RIDERFOAM for high rebound. This is all topped off with a retro-inspired corrugated outsole and the white Formstrip.<\/p>\n

\"\"
MAYA, The Virtual Influencer<\/figcaption><\/figure>\n

The PUMA RIDER\u00a0<\/strong>will be launched in Southeast Asia with the introduction of MAYA<\/em>,\u00a0the region\u2019s first ever virtual influencer, who will front the PUMA RIDER campaign alongside three new regional ambassadors – Ismail Izzani<\/em> from Malaysia, Tosh Zhang\u00a0<\/em>from Singapore and Adipati Dolken<\/em>\u00a0from Indonesia.<\/p>\n

RIDER CHALLENGE\u00a0<\/strong><\/h3>\n

Audiences in Malaysia, Singapore and Indonesia can also experience the cybernetic, gaming world of Maya by taking part in the RIDER Challenge. Slated to launch on March 23rd\u00a0<\/sup>2020 and run until\u00a0April 26th<\/sup>, 2020,\u00a0the 5-week RIDER Challenge is a web-based game where points can be accumulated to win prizes on a weekly basis, including a grand prize of a year-long supply of PUMA shoes!<\/strong><\/p>\n

PUMA\u2019s new\u00a0FUTURE RIDER\u00a0and\u00a0STYLE RIDER are now\u00a0available at\u00a0PUMA.com<\/a>, and across PUMA stores and retail partner outlets nationwide, priced at\u00a0RM429.00.<\/p>\n

Read also:\u00a0PUMA and J.Cole Kick-off Partnership With the Launch of \u2018The Sky Dreamer\u2019<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

PUMA is giving their iconic 80s running shoe, FAST RIDER a fresh look for 2020. The all new FUTURE RIDER\u00a0and\u00a0STYLE RIDER\u00a0dynamically combines futuristic and retro designs with its vibrant colour combos and nostalgic style nods to the next generation of playful, casual-cool street style. The FUTURE RIDER shows off a sleek white midsole and Formstrip […]<\/p>\n","protected":false},"author":10,"featured_media":95824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[41,38,33,2701],"tags":[17412,17407,17409,17410,1315,17408,17411],"yoast_head":"\nPUMA Unveils All New\u00a0FUTURE RIDER\u00a0and\u00a0STYLE RIDER | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-unveils-all-new-future-rider-and-style-rider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUMA Unveils All New\u00a0FUTURE RIDER\u00a0and\u00a0STYLE RIDER | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"PUMA is giving their iconic 80s running shoe, FAST RIDER a fresh look for 2020. The all new FUTURE RIDER\u00a0and\u00a0STYLE RIDER\u00a0dynamically combines futuristic and retro designs with its vibrant colour combos and nostalgic style nods to the next generation of playful, casual-cool street style. 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The PUMA X Coca-Cola collection encompasses both footwear and apparel, including classic PUMA silhouettes like the T7 tracksuit and the recently released Slipstream sneaker, reimagined with elevated details, and finished with a\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2022\/08\/22AW_Social_SP_Coca-Cola_Vintage-Poster-4_4x5.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":132871,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/fenty-x-puma-2025-collection\/","url_meta":{"origin":95822,"position":5},"title":"Rihanna Drops the FENTY x PUMA 2025 Collection – Here\u2019s What You Need to Cop","date":"Feb 25, 2025","format":false,"excerpt":"Rihanna and PUMA have once again joined forces to unveil a fresh FENTY x PUMA\u00a0collection, seamlessly blending sport-inspired design with Rihanna's distinctive flair. Set to launch on March 13, 2025, this limited-edition lineup introduces the Cat Cleat Jelly sandals, the versatile Pocket Bag, and the reimagined Avanti LS sneakers. The\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/02\/FENTY-X-PUMA_25SS_SP_Fenty-Avanti_Group_2330_RGB.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/95822"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=95822"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/95822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/95824"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=95822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=95822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=95822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}