{"id":95740,"date":"2020-02-21T10:00:21","date_gmt":"2020-02-21T02:00:21","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=95740"},"modified":"2020-02-21T10:26:12","modified_gmt":"2020-02-21T02:26:12","slug":"asics-gel-1090-makes-a-comeback-with-k-pop-group-kard","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/asics-gel-1090-makes-a-comeback-with-k-pop-group-kard\/","title":{"rendered":"ASICS GEL-1090 Makes a Comeback with K-Pop Group KARD"},"content":{"rendered":"

ASICS is bringing back one of their boldest early millennial sneakers – the GEL-1090 with Korean pop group KARD as their new ambassadors. First released in 2004 originally as a running shoe, the GEL-1090 is a timeless and classic silhouette built to excite and thrill fans, attributed to its classic 2000s look, clean design, and technical construction.<\/p>\n

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Drawing on decades of Japanese expertise and innovation, the GEL-1090 features groundbreaking GEL technology under the heel and forefoot, and a durable rubber outsole with flex grooves for extra stability and traction. The streamlined upper brings to mind the aerodynamic form of a race car with sleek leather overlays placed against a lightweight mesh base to create a light and comfortable sneaker.<\/p>\n

Returning in its original silver colourway with iconic red-to-yellow fading ASICS stripes, the GEL-1090 will see three new colourways releasing this February, with three more in March.<\/p>\n

Releasing on February 2020<\/strong><\/p>\n

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WHITE\/MIDNIGHT (Men\u2019s and Women\u2019s) (RM379)<\/figcaption><\/figure>\n
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WHITE\/BLACK (Men\u2019s)(RM379)<\/figcaption><\/figure>\n
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BLACK\/WHITE (Women\u2019s)(RM379)<\/figcaption><\/figure>\n

Releasing on March 2020<\/strong><\/p>\n

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LICHEN GREEN\/MANTLE GREEN (Men\u2019s)(RM379)<\/figcaption><\/figure>\n
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BIRCH\/PUTTY (Men\u2019s)(RM379)<\/figcaption><\/figure>\n
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WHITE\/PURE SILVER (Women\u2019s)(RM379)<\/figcaption><\/figure>\n

From February onwards, ASICS will be running in-store retail and online promotions for the GEL-1090. With every purchase of the sneaker from any participating retail stores, KARD fans will be able to stand a chance to see the group up close and personal in Manila, Philippines later this year for the GEL-1090™ launch party.<\/p>\n

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ASICS SPORTSTYLE will also run a hide-and-seek social media game (on Instagram handle @find_kard) until 28 February. Titled #FINDKARD, this interactive game encourages fans to participate by solving puzzles and mini-games to locate where KARD is. The grand prize winner will stand to win a pair of tickets to Manila, Philippines to see KARD at the GEL-1090 launch party. Other prizes up for grabs include ASICS shopping vouchers, and GEL-1090 sneakers.<\/p>\n

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As part of the GEL-1090 campaign, a special limited-edition KARD hoodies (RM259) and logo T-shirts (RM109) collection<\/strong> will be launched in March. The collection will be available online at ASICS.COM<\/a>.<\/p>\n

For more information, visit the following sites:<\/p>\n