{"id":95627,"date":"2020-02-18T09:45:15","date_gmt":"2020-02-18T01:45:15","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=95627"},"modified":"2020-02-18T09:45:21","modified_gmt":"2020-02-18T01:45:21","slug":"puma-and-j-cole-kick-off-partnership-with-the-launch-of-the-sky-dreamer","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-and-j-cole-kick-off-partnership-with-the-launch-of-the-sky-dreamer\/","title":{"rendered":"PUMA and J.Cole Kick-off Partnership With the Launch of \u2018The Sky Dreamer\u2019"},"content":{"rendered":"<p>On Valentine&#8217;s Day, PUMA officially announced a multi-year partnership with <strong>Grammy-winning artist J.Cole<\/strong> with a short film and TV commercial that was concepted and co-directed by Cole himself.\u00a0 The theme of the spot speaks to never abandoning one\u2019s dream, despite the obstacles faced or time passed. The commercial was a joint PUMA x Dreamville production and will air during Sunday\u2019s NBA All-Star game on TNT.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/hzMzrRWJw5Q?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p>This partnership was announced right after the launch of <strong>PUMA\u2019s newest Hoops silhouette, the Sky Dreamer<\/strong>, hits shelves on February 13. The Sky Dreamer is a relaunch of the original style, the Sky LX, worn on-court in the \u201880s.\u00a0 It now returns to basketball nearly four decades later with a heritage-inspired mid-top silhouette infused with a touch of today\u2019s style, including a Dreamville \u201cDreamer\u201d emblem, which draws inspiration from Cole\u2019s brand, Dreamville.<\/p>\n<div id='gallery-1' class='gallery galleryid-95627 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-and-j-cole-kick-off-partnership-with-the-launch-of-the-sky-dreamer\/attachment\/puma-basketball-presents-the-sky-dreamer\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-300x200.jpg 300w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-150x100.jpg 150w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-768x512.jpg 768w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-1024x682.jpg 1024w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-696x464.jpg 696w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-1068x712.jpg 1068w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-630x420.jpg 630w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-and-j-cole-kick-off-partnership-with-the-launch-of-the-sky-dreamer\/attachment\/puma-basketball-presents-the-sky-dreamer-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-2-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-2-300x200.jpg 300w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-2-150x100.jpg 150w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-2-768x512.jpg 768w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-2-1024x682.jpg 1024w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-2-696x464.jpg 696w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-2-1068x712.jpg 1068w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-2-630x420.jpg 630w, https:\/\/media.pamper.my\/2020\/02\/PUMA-Basketball-presents-The-Sky-Dreamer-2.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>The Sky Dreamer is equipped with PUMA Hoops technology, including the brand\u2019s signature ProFoam cushioning and high-abrasion grip for peak stability, as well as\u00a0features forefoot webbing for stabilization and lockdown.<\/p>\n<figure id=\"attachment_95631\" aria-describedby=\"caption-attachment-95631\" style=\"width: 822px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-95631\" src=\"http:\/\/media.pamper.my\/2020\/02\/J-Cole-with-the-all-new-PUMA-Sky-Dreamer.jpg\" alt=\"\" width=\"822\" height=\"1024\" srcset=\"https:\/\/media.pamper.my\/2020\/02\/J-Cole-with-the-all-new-PUMA-Sky-Dreamer.jpg 822w, https:\/\/media.pamper.my\/2020\/02\/J-Cole-with-the-all-new-PUMA-Sky-Dreamer-120x150.jpg 120w, https:\/\/media.pamper.my\/2020\/02\/J-Cole-with-the-all-new-PUMA-Sky-Dreamer-241x300.jpg 241w, https:\/\/media.pamper.my\/2020\/02\/J-Cole-with-the-all-new-PUMA-Sky-Dreamer-768x957.jpg 768w, https:\/\/media.pamper.my\/2020\/02\/J-Cole-with-the-all-new-PUMA-Sky-Dreamer-696x867.jpg 696w, https:\/\/media.pamper.my\/2020\/02\/J-Cole-with-the-all-new-PUMA-Sky-Dreamer-337x420.jpg 337w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><figcaption id=\"caption-attachment-95631\" class=\"wp-caption-text\">This new sneaker will be worn on and off the court by PUMA Hoops athletes and has already been spotted on J.Cole over the past few months.<\/figcaption><\/figure>\n<p>The Sky Dreamer will be available on PUMA KLCC, Sunway Pyramid, Pavilion, Queensbay Mall &amp; Aeon Terbau City, at retail price RM659.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/newin-steptothezone-with-new-puma-zone-xt-trainers-to-kick-off-a-healthy-new-year\/\">#NewIn: #StepToTheZone Workout With New PUMA Zone XT Trainers To Kick-Off A Healthy New Year<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Valentine&#8217;s Day, PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself.\u00a0 The theme of the spot speaks to never abandoning one\u2019s dream, despite the obstacles faced or time passed. The commercial was a joint PUMA x Dreamville production [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":95632,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,33,2701],"tags":[17349,1315,17351,17350],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PUMA and J.Cole Kick-off Partnership With the Launch of \u2018The Sky Dreamer\u2019 | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-and-j-cole-kick-off-partnership-with-the-launch-of-the-sky-dreamer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUMA and J.Cole Kick-off Partnership With the Launch of \u2018The Sky Dreamer\u2019 | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"On Valentine&#8217;s Day, PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself.\u00a0 The theme of the spot speaks to never abandoning one\u2019s dream, despite the obstacles faced or time passed. 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