{"id":94882,"date":"2020-01-10T10:30:13","date_gmt":"2020-01-10T02:30:13","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=94882"},"modified":"2020-01-10T10:32:21","modified_gmt":"2020-01-10T02:32:21","slug":"cny2020-malaysian-actor-lawrence-wong-fronts-levis-chinese-new-year-campaign-for-the-2nd-year","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/cny2020-malaysian-actor-lawrence-wong-fronts-levis-chinese-new-year-campaign-for-the-2nd-year\/","title":{"rendered":"#CNY2020: Malaysian Actor Lawrence Wong Fronts Levi\u2019s Chinese New Year Campaign For The 2nd Year"},"content":{"rendered":"

In his second collaboration with the original denim brand Levi\u2019s, Malaysian-born actor, Lawrence Wong, is fronting the Chinese New Year campaign for 2020, a seamless continuation from his first in 2019.<\/p>\n

Shot in the heart of Kuala Lumpur, the Levi\u2019s Chinese New Year 2020 message \u201cTHIS YEAR, WIN YOUR WAY\u2019, chronicles Lawrence\u2019s success as an established artiste who embraces optimism, hard work and persistence by staying true to his authentic self while stay grounded in his roots.<\/p>\n

\"\"<\/p>\n

Decked in full Levi\u2019s Chinese New Year 2020 collection throughout the campaign\u2019s key digital film & visuals, Lawrence\u2019s behind-the-scenes story and styles take audiences on a real-life journey of his daily pursuit.<\/p>\n

\"LevisCNY156_2\" <\/a> <\/div> <\/div>
\"LevisCNY34538\" <\/a> <\/div> <\/div> <\/div> <\/div>\n

Ever since his breakout role in last year\u2019s megahit Chinese epic drama, Story of Yanxi Palace, this influential actor had sprinted ahead and carved a name for himself in the international stage. As an actor, Lawrence\u2019s competitive spirit drives him to improve and perfect his craft. His journey to achieving his own creative goals is the embodiment of the winning Celestial Rat. Commitment and motivation have resulted in Lawrence nabbing two lead roles in upcoming Chinese TV dramas, set to release end of 2019 and early 2020.<\/p>\n

\"\"<\/p>\n

\u201cWe are delighted to have Lawrence Wong again to anchor the Chinese New Year 2020 campaign as he epitomizes all the values we revere as a brand. Much like the Celestial Rat, Lawrence wins his way by recognizing and seizing opportunities where possible. We are inspired by his talent, perseverance and hard work in achieving his goals!\u201d enthused Mr. Imran Butt, Country Manager of Levi Strauss Malaysia.<\/p>\n

The campaign launches across three countries – Malaysia, Singapore and Vietnam – from 27 December 2019 onwards together with the exclusive Levi\u2019s Chinese New Year collection.<\/p>\n

Read also:\u00a0#CNY2020: Be Lady Luck with Triumph This Chinese New Year<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

In his second collaboration with the original denim brand Levi\u2019s, Malaysian-born actor, Lawrence Wong, is fronting the Chinese New Year campaign for 2020, a seamless continuation from his first in 2019. Shot in the heart of Kuala Lumpur, the Levi\u2019s Chinese New Year 2020 message \u201cTHIS YEAR, WIN YOUR WAY\u2019, chronicles Lawrence\u2019s success as an […]<\/p>\n","protected":false},"author":10,"featured_media":94884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,866,2701],"tags":[17102,17141,3914,17142,17140],"yoast_head":"\n#CNY2020: Malaysian Actor Lawrence Wong Fronts Levi\u2019s Chinese New Year Campaign For The 2nd Year | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/cny2020-malaysian-actor-lawrence-wong-fronts-levis-chinese-new-year-campaign-for-the-2nd-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#CNY2020: Malaysian Actor Lawrence Wong Fronts Levi\u2019s Chinese New Year Campaign For The 2nd Year | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"In his second collaboration with the original denim brand Levi\u2019s, Malaysian-born actor, Lawrence Wong, is fronting the Chinese New Year campaign for 2020, a seamless continuation from his first in 2019. Shot in the heart of Kuala Lumpur, the Levi\u2019s Chinese New Year 2020 message \u201cTHIS YEAR, WIN YOUR WAY\u2019, chronicles Lawrence\u2019s success as an […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/cny2020-malaysian-actor-lawrence-wong-fronts-levis-chinese-new-year-campaign-for-the-2nd-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-10T02:30:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-10T02:32:21+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/media.pamper.my\/2020\/01\/LevisCNY743.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta 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This year, traditional Chinese New Year elements\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/01\/TEM-10.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":90468,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/raya2019-levis-presents-biarkan-aksimu-berbicara-campaign-film-featuring-ramadan-2019-collection\/","url_meta":{"origin":94882,"position":4},"title":"#Raya2019: Levi’s Presents “Biarkan Aksimu Berbicara” Campaign Film Featuring The Ramadan 2019 Collection","date":"Apr 30, 2019","format":false,"excerpt":"This Ramadan, Levi\u2019s presents a new Ramadan 2019 campaign film, Biarkan Aksimu Berbicara (translating to Let Your Actions Speak), which dispels stereotypes of individuals of diverse backgrounds\u00a0and\u00a0highlights the importance of looking beyond our own prejudices, and to celebrate values such as kindness, giving back to community and inspiring others of\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2019\/04\/Levis-Ramadan-2019-Campaign-Film-6.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":97430,"url":"https:\/\/www.pamper.my\/news\/slider-fashion\/levis-ramadan-2020-campaign-features-a-music-video-collab-aksimu-berbicara-with-noh-salleh-and-daiyan-trisha\/","url_meta":{"origin":94882,"position":5},"title":"Levi\u2019s Ramadan 2020 Campaign Features A Music Video Collab “Aksimu Berbicara” With Noh Salleh and Daiyan Trisha","date":"May 6, 2020","format":false,"excerpt":"This year, Levi\u2019s returns with yet another heartfelt Ramadan campaign, anchored by a beautiful song and music video entitled Aksimu Berbicara -\u00a0a profound anthem written and composed by Noh Salleh and Daiyan Trisha. Taking inspiration from their own personal experiences and shared principles, the song showcases how the intrinsic values\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2020\/05\/Levis-Ramadan-2020-Campaign.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/94882"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=94882"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/94882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/94884"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=94882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=94882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=94882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}