{"id":94101,"date":"2019-11-27T10:00:29","date_gmt":"2019-11-27T02:00:29","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=94101"},"modified":"2019-11-27T10:18:22","modified_gmt":"2019-11-27T02:18:22","slug":"onitsuka-tiger-celebrate-the-brands-70th-anniversary-with-onitsuka-tiger-x-sulvam-designer-teppei-fujita","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/onitsuka-tiger-celebrate-the-brands-70th-anniversary-with-onitsuka-tiger-x-sulvam-designer-teppei-fujita\/","title":{"rendered":"Onitsuka Tiger celebrate the brand&#8217;s 70th anniversary with Onitsuka Tiger \u00d7 sulvam designer Teppei Fujita"},"content":{"rendered":"<p>Celebrating its 70th anniversary this year since its launch in 1949, Onitsuka Tiger continues to appeal to fashionistas around the world with a contemporary collection that combines fashion with sports, and heritage with innovation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-94107 aligncenter\" src=\"http:\/\/media.pamper.my\/2019\/11\/Copy-of-sulvum_insta_03.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/media.pamper.my\/2019\/11\/Copy-of-sulvum_insta_03.jpg 600w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-sulvum_insta_03-150x150.jpg 150w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-sulvum_insta_03-300x300.jpg 300w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-sulvum_insta_03-420x420.jpg 420w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>On July 3, 2019, Onitsuka Tiger celebrated its 70th anniversary and announced a special collaboration with seven designers, popular in Japan and abroad. The sixth stage, to be launched on November 18, is a collaboration with Teppei Fujita, the designer of sulvam, beloved by many celebrities.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-94103 aligncenter\" src=\"http:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_FTW_05.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_FTW_05.jpg 600w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_FTW_05-150x150.jpg 150w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_FTW_05-300x300.jpg 300w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_FTW_05-420x420.jpg 420w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>For the shoes, Fujita updated the plain-toe &#8220;TAI-CHI-REB&#x2122; shoes&#8221; which were inspired by Tai Chi shoes. &#8220;Fashion is free,&#8221; says Fujita. &#8220;That&#8217;s how I could maximize the attractiveness of both brands by destroying our fixed image in a good way.&#8221; For the color, he used black. light gray stitches were added to the plain black toe to express originality unsusceptible to anything with monotone.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-94104 aligncenter\" src=\"http:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_SA_01.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_SA_01.jpg 600w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_SA_01-150x150.jpg 150w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_SA_01-300x300.jpg 300w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_SA_01-420x420.jpg 420w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-94105 aligncenter\" src=\"http:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_SA_03.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_SA_03.jpg 600w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_SA_03-150x150.jpg 150w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_SA_03-300x300.jpg 300w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-OTxsulvam_PACKSHOT_SA_03-420x420.jpg 420w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>White stitches are randomly applied on the black-based apparel and Fujita&#8217;s concept of fashion being free is reflected in the design, just as it is in the shoes. The loose-fit TRACK TOP and TRACK PANTS are embellished with white \u00d7 black tape on which the logos of Onitsuka Tiger and sulvam are printed, evoking a stylish and sporty mood.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-94106 aligncenter\" src=\"http:\/\/media.pamper.my\/2019\/11\/Copy-of-sulvum_insta_01.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/media.pamper.my\/2019\/11\/Copy-of-sulvum_insta_01.jpg 600w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-sulvum_insta_01-150x150.jpg 150w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-sulvum_insta_01-300x300.jpg 300w, https:\/\/media.pamper.my\/2019\/11\/Copy-of-sulvum_insta_01-420x420.jpg 420w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>The brand name &#8220;sulvam&#8221; came from &#8220;Salvum&#8221;, a Latin word meaning impromptu performance and represents the process where all professionals related to fashion embody their inspiration like a band&#8217;s jam session. This collaboration is also like such a session which produces beautiful sounds.<\/p>\n<p>The collection has already been featured in the KLCC &amp; Midvalley stores from November 18. Visit <a href=\"https:\/\/www.onitsukatiger.com\/my\/en-my\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> for more information.<\/p>\n<p><strong>Read more:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/makeup\/pampermyholiday2019-guerlains-goldenland-holiday-2019-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">#PamperMyHoliday2019: Guerlain\u2019s Goldenland Holiday 2019 Collection<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrating its 70th anniversary this year since its launch in 1949, Onitsuka Tiger continues to appeal to fashionistas around the world with a contemporary collection that combines fashion with sports, and heritage with innovation. On July 3, 2019, Onitsuka Tiger celebrated its 70th anniversary and announced a special collaboration with seven designers, popular in Japan [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":94102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,19],"tags":[16758,16942],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Onitsuka Tiger celebrate the brand&#039;s 70th anniversary with Onitsuka Tiger \u00d7 sulvam designer Teppei Fujita | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/onitsuka-tiger-celebrate-the-brands-70th-anniversary-with-onitsuka-tiger-x-sulvam-designer-teppei-fujita\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Onitsuka Tiger celebrate the brand&#039;s 70th anniversary with Onitsuka Tiger \u00d7 sulvam designer Teppei Fujita | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Celebrating its 70th anniversary this year since its launch in 1949, Onitsuka Tiger continues to appeal to fashionistas around the world with a contemporary collection that combines fashion with sports, and heritage with innovation. 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