{"id":93991,"date":"2019-11-25T12:00:25","date_gmt":"2019-11-25T04:00:25","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=93991"},"modified":"2019-11-25T14:09:49","modified_gmt":"2019-11-25T06:09:49","slug":"scenes-kiehls-made-better-initiative-making-a-better-future-with-sustainable-beauty","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/scenes-kiehls-made-better-initiative-making-a-better-future-with-sustainable-beauty\/","title":{"rendered":"#Scenes: Kiehl\u2019s Made Better™ Initiative Making A Better Future With Sustainable Beauty"},"content":{"rendered":"

Apothecary beauty brand Kiehl\u2019s<\/strong> continues to campaign for its sustainability efforts Kiehl\u2019s Made Better™ through an immersive and interactive party at Avenue K Rooftoplast Friday night, organized with the aim of increasing awareness towards sustainable beauty among Malaysians.<\/p>\n

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More than 300 members of the media, influencers and esteemed business partners turned up at the year-end party. Representing the host was Kiehl\u2019s General Manager Worldwide, Cheryl Vitali.<\/p>\n

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During her speech at the party, Vitali said Kiehl\u2019s Made Better™ is a platform which connects the brand\u2019s ongoing efforts in sustainability to the aspirations of Kiehl\u2019s customers in an authentic and differentiated way.\u00a0 Quoting Kiehl\u2019s founding family member Aaron Morse, she said, \u201cA worthwhile firm must have a purpose for its existence. Not only the \u2018everyday work-a-day\u2019 purpose to earn a just profit, but beyond that, to improve in some way the quality of the community in which it is committed\u201d.<\/p>\n

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Kiehl\u2019s Made Better™ comprises five main pillars, which were brought to life during the Sustainability Party through various interactive Nature-themed exhibits and activities:<\/p>\n

1. Naturally-derived* ingredients<\/strong><\/p>\n

Kiehl\u2019s sources some of nature\u2019s most efficacious ingredients, from different parts of the world, to create formulas that are not just effective, but also suitable for all types of skin. Many of its products are formulated to include naturally-derived ingredients. Guests at the<\/p>\n

Sustainability Party were able to see these ingredients up close, including Lavender, Succulents, Calendula and Avocado, presented in special displays.<\/p>\n

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2. Sustainably-sourced ingredients<\/strong><\/p>\n

Kiehl\u2019s works hand-in-hand with farmers and producers, sourcing ingredients in a way that is beneficial to the community and the planet. During the Sustainability Party, an immersive LED tunnel transported guests to locations around the world where Kiehl\u2019s sources its iconic ingredients:<\/p>\n