{"id":93269,"date":"2019-10-25T10:00:32","date_gmt":"2019-10-25T02:00:32","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=93269"},"modified":"2020-06-18T20:05:35","modified_gmt":"2020-06-18T12:05:35","slug":"sk-ii-reimagines-the-legendary-heritage-story-of-pitera","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/sk-ii-reimagines-the-legendary-heritage-story-of-pitera\/","title":{"rendered":"SK II reimagines the legendary heritage story of PITERA"},"content":{"rendered":"<p>For nearly 40 years, SK-II has touched the lives of millions of women around the world through the skin and life transformation. This festive season, global skincare brand SK-II reimagines the legendary heritage story of PITERA&#x2122; through elements of pop culture&#8211; manga, mixed reality, and music.<\/p>\n<p>It was all started in a sake brewery in Japan where a chance observation of an old Toji\u2019s miraculously youthful-looking hands with a stark contrast to his wrinkled face unlocked the secret to the <a href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/review-sk-ii-power-of-pitera-worth-adding-to-your-skincare-regime\">POWER of PITERA&#x2122;<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-93273\" src=\"http:\/\/media.pamper.my\/2019\/10\/11.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/media.pamper.my\/2019\/10\/11.jpg 800w, https:\/\/media.pamper.my\/2019\/10\/11-150x100.jpg 150w, https:\/\/media.pamper.my\/2019\/10\/11-300x200.jpg 300w, https:\/\/media.pamper.my\/2019\/10\/11-768x512.jpg 768w, https:\/\/media.pamper.my\/2019\/10\/11-696x464.jpg 696w, https:\/\/media.pamper.my\/2019\/10\/11-630x420.jpg 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>For the first time, the legend takes on an unexpected twist\u2014coming to life through the eyes of none other than imma, Japan\u2019s first virtual human as she discovers the POWER of PITERA&#x2122; and gains superpowers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-93272 aligncenter\" src=\"http:\/\/media.pamper.my\/2019\/10\/1-3.jpg\" alt=\"\" width=\"633\" height=\"800\" srcset=\"https:\/\/media.pamper.my\/2019\/10\/1-3.jpg 633w, https:\/\/media.pamper.my\/2019\/10\/1-3-119x150.jpg 119w, https:\/\/media.pamper.my\/2019\/10\/1-3-237x300.jpg 237w, https:\/\/media.pamper.my\/2019\/10\/1-3-332x420.jpg 332w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>In her fantastical journey, imma meets actress Haruka Ayase, singer-songwriter Leah Dou and supermodel Behati Prinsloo Levine and together, they celebrate the POWER of PITERA&#x2122;, transforming the world around them with the bold manga patterns of Fantasista Utamaro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-93271\" src=\"http:\/\/media.pamper.my\/2019\/10\/1-2.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/media.pamper.my\/2019\/10\/1-2.jpg 800w, https:\/\/media.pamper.my\/2019\/10\/1-2-150x100.jpg 150w, https:\/\/media.pamper.my\/2019\/10\/1-2-300x200.jpg 300w, https:\/\/media.pamper.my\/2019\/10\/1-2-768x512.jpg 768w, https:\/\/media.pamper.my\/2019\/10\/1-2-696x464.jpg 696w, https:\/\/media.pamper.my\/2019\/10\/1-2-630x420.jpg 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>If you didn\u2019t know, the makings of PITERA&#x2122; has been kept top secret. Essentially unchanged for 39 years, PITERA&#x2122; Essence is SK-II\u2019s signature and most awarded bestseller. Known for its transformative powers through the times, millions of women who used it have experienced Crystal Clear Skin and swear by it, lovingly calling it their \u201cMiracle Water\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-93270\" src=\"http:\/\/media.pamper.my\/2019\/10\/1-1.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/media.pamper.my\/2019\/10\/1-1.jpg 800w, https:\/\/media.pamper.my\/2019\/10\/1-1-150x100.jpg 150w, https:\/\/media.pamper.my\/2019\/10\/1-1-300x200.jpg 300w, https:\/\/media.pamper.my\/2019\/10\/1-1-768x512.jpg 768w, https:\/\/media.pamper.my\/2019\/10\/1-1-696x464.jpg 696w, https:\/\/media.pamper.my\/2019\/10\/1-1-630x420.jpg 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>To celebrate the POWER of PITERA&#x2122; with the new SK-II Facial Treatment Essence Fantasista Utamaro Limited Edition as a tribute to the legend of PITERA&#x2122;. For more information, visit <a href=\"http:\/\/www.skii.com\">www.skii.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For nearly 40 years, SK-II has touched the lives of millions of women around the world through the skin and life transformation. This festive season, global skincare brand SK-II reimagines the legendary heritage story of PITERA&#x2122; through elements of pop culture&#8211; manga, mixed reality, and music. It was all started in a sake brewery in [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":93274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,46],"tags":[985,16109,2509,15769],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SK II reimagines the legendary heritage story of PITERA | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/sk-ii-reimagines-the-legendary-heritage-story-of-pitera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SK II reimagines the legendary heritage story of PITERA | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"For nearly 40 years, SK-II has touched the lives of millions of women around the world through the skin and life transformation. This festive season, global skincare brand SK-II reimagines the legendary heritage story of PITERA&#x2122; through elements of pop culture&#8211; manga, mixed reality, and music. It was all started in a sake brewery in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/beauty\/sk-ii-reimagines-the-legendary-heritage-story-of-pitera\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-25T02:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-18T12:05:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.pamper.my\/2019\/10\/SKII-FESTIVE13190_MINT_NEW-cropped.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elva K.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\",\"name\":\"Pamper.My\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Pamper.My\",\"https:\/\/instagram.com\/pamper.my\",\"http:\/\/www.youtube.com\/c\/PamperMyMalaysia\",\"https:\/\/twitter.com\/PamperMalaysia\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"contentUrl\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"width\":555,\"height\":145,\"caption\":\"Pamper.My\"},\"image\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pamper.my\/news\/#website\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"name\":\"Pamper.My\",\"description\":\"Malaysia\\u2019s leading digital magazine for beauty, fashion, wellness &amp; 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With aims to inspire a courageous start to the year of the Rabbit,\u2026","rel":"","context":"In &quot;#PamperMyCNY2023&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2023\/01\/SK-II-x-White-Rabbit-03.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":112030,"url":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/sk-iis-first-ever-self-directed-pitera-me-series-features-new-brand-ambassador-mina\/","url_meta":{"origin":93269,"position":4},"title":"SK-II&#8217;s First-ever Self-directed \u201cPITERA &#038; Me\u201d Series Features New Brand Ambassador MINA","date":"Mar 21, 2022","format":"video","excerpt":"SK-II released its first-ever self-directed film series \u201cPITERA & Me\u201d featuring its newest brand ambassador, MINA from K-pop girl group Twice. MINA was giving a mission to take on a self-care break with SK-II PITERA Essence to open up about her true self in the series, which was filmed 24\/7\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2022\/03\/maxresdefault-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":102132,"url":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/spread-the-joy-of-gifting-with-the-new-sk-ii-pitera-essence-street-art-limited-edition\/","url_meta":{"origin":93269,"position":5},"title":"Spread the Joy of Gifting with the New SK-II\u00a0PITERA&#x2122; Essence Street Art Limited Edition","date":"Nov 5, 2020","format":false,"excerpt":"This holiday season, SK-II\u00a0re-imagined its iconic PITERA\u2122\u00a0Essence in bold and edgy street art inspired designs to make it the best gift for crystal clear skin. The new SK-II PITERA\u2122 Essence Street Art Limited Edition comes in 3 different street art designs that all look cool and unique.\u00a0 In celebration of\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2020\/11\/SK-II-PITERA-Essence-Street-Art-Limited-Edition-3-Bottles.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/93269"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=93269"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/93269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/93274"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=93269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=93269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=93269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}