{"id":91536,"date":"2019-06-28T16:34:51","date_gmt":"2019-06-28T08:34:51","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=91536"},"modified":"2019-06-28T16:35:16","modified_gmt":"2019-06-28T08:35:16","slug":"heineken-introduces-a-zero-alcohol-beer-heineken-0-0","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/wine-dine\/heineken-introduces-a-zero-alcohol-beer-heineken-0-0\/","title":{"rendered":"Heineken Introduces a Zero Alcohol Beer Heineken\u00ae 0.0"},"content":{"rendered":"<p class=\"\">HEINEKEN presents its latest innovation, <strong>Heineken\u00ae 0.0<\/strong>, a non-alcoholic malt beverage brewed with a unique recipe for a distinct balanced taste that gives consumers a choice for a variety of drinking occasions.<\/p>\n<p class=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-91538 aligncenter\" src=\"http:\/\/media.pamper.my\/2019\/06\/Heineken0.0Launch-ALL_7558-PhotobyAllIsAmazing.jpg\" alt=\"\" width=\"500\" height=\"334\" srcset=\"https:\/\/media.pamper.my\/2019\/06\/Heineken0.0Launch-ALL_7558-PhotobyAllIsAmazing.jpg 500w, https:\/\/media.pamper.my\/2019\/06\/Heineken0.0Launch-ALL_7558-PhotobyAllIsAmazing-150x100.jpg 150w, https:\/\/media.pamper.my\/2019\/06\/Heineken0.0Launch-ALL_7558-PhotobyAllIsAmazing-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p class=\"\">Taking cues from the growing cultural trend around moderate alcohol consumption and living a more balanced lifestyle, the brand\u2019s iconic green label has been turned blue, the colour associated with the non-alcoholic category.<\/p>\n<p class=\"\">Heineken\u00ae Master Brewers created the new non-alcoholic malt beverage using only natural ingredients, including Heineken\u00ae own A-yeast. Fully imported from the Netherlands, Heineken\u00ae 0.0 goes through a sophisticated dealcoholisation process to gently remove the alcohol.<\/p>\n<p class=\"\" style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-91539\" src=\"http:\/\/media.pamper.my\/2019\/06\/Heineken0.0Launch-ALL_7561-PhotobyAllIsAmazing1.jpg\" alt=\"\" width=\"500\" height=\"334\" srcset=\"https:\/\/media.pamper.my\/2019\/06\/Heineken0.0Launch-ALL_7561-PhotobyAllIsAmazing1.jpg 500w, https:\/\/media.pamper.my\/2019\/06\/Heineken0.0Launch-ALL_7561-PhotobyAllIsAmazing1-150x100.jpg 150w, https:\/\/media.pamper.my\/2019\/06\/Heineken0.0Launch-ALL_7561-PhotobyAllIsAmazing1-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p class=\"\">Willem van Waesberghe, Global Craft and Brew Master at Heineken\u00ae<strong>, <\/strong>said &#8220;Removing alcohol from Heineken\u00ae Original would have been easy, but it wouldn&#8217;t deliver the best tasting non-alcoholic malt beverage. Heineken\u00ae 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and a soft malty body.&#8221;<\/p>\n<p class=\"\">Supporting the launch of Heineken\u00ae 0.0 is a global campaign titled #NowYouCan. Led by a series of light-hearted TVCs, the campaign showcases the new occasions and moments &#8211; in the boardroom, at lunch, after a workout or acting as the designated driver &#8211; that Heineken\u00ae 0.0 fits into our lives.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/health\/regular-and-light-alcohol-drinking-may-improve-heart-health\/\">Regular and Light Alcohol Drinking May Improve Heart Health<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HEINEKEN presents its latest innovation, Heineken\u00ae 0.0, a non-alcoholic malt beverage brewed with a unique recipe for a distinct balanced taste that gives consumers a choice for a variety of drinking occasions. Taking cues from the growing cultural trend around moderate alcohol consumption and living a more balanced lifestyle, the brand\u2019s iconic green label has [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":91540,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[45],"tags":[10613,16298,16297],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heineken Introduces a Zero Alcohol Beer Heineken\u00ae 0.0 | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/wine-dine\/heineken-introduces-a-zero-alcohol-beer-heineken-0-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken Introduces a Zero Alcohol Beer Heineken\u00ae 0.0 | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"HEINEKEN presents its latest innovation, Heineken\u00ae 0.0, a non-alcoholic malt beverage brewed with a unique recipe for a distinct balanced taste that gives consumers a choice for a variety of drinking occasions. Taking cues from the growing cultural trend around moderate alcohol consumption and living a more balanced lifestyle, the brand\u2019s iconic green label has [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/lifestyle\/wine-dine\/heineken-introduces-a-zero-alcohol-beer-heineken-0-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-28T08:34:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-28T08:35:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/media.pamper.my\/2019\/06\/Heineken0.0Launch-ALL_7837-PhotobyAllIsAmazing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta 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Held at Babel TTDI, the festival featured a record-breaking 200,000-liter communal ice bath, pumped with 100\u2026","rel":"","context":"In &quot;Happenings&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/06\/COLDCHELLA-by-BABEL_8.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":117673,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/hotel-resort\/year-end-celebration-with-grand-hyatt-kuala-lumpur\/","url_meta":{"origin":91536,"position":4},"title":"A Glitz and Grand Year-End Celebration with Grand Hyatt Kuala Lumpur","date":"Dec 23, 2022","format":false,"excerpt":"This festive season, Grand Hyatt Kuala Lumpur invites guests to splurge on vibrant cheers and a fulfilling celebration in December - one that entails a bountiful array of festive offers like sumptuous buffets to feast on, gourmet meals and treats to take home, and holiday hampers to bring joy to\u2026","rel":"","context":"In &quot;#PamperMyHoliday2022&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2022\/12\/Grand-Hyatt-KL-Year-End-Festive-2022_1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":15464,"url":"https:\/\/www.pamper.my\/news\/health\/obesity-linked-to-rise-in-liver-disease\/","url_meta":{"origin":91536,"position":5},"title":"Obesity Linked to Rise in Liver Disease","date":"Mar 17, 2016","format":false,"excerpt":"The obesity crisis is taking its toll on the liver with potentially deadly consequences.\u00a0 Research shows that 1 in 4 Canadians may be affected by liver disease due primarily to the rapidly rising prevalence of non-alcoholic fatty liver disease linked to obesity, lack of physical activity and poor eating habits.\u2026","rel":"","context":"In &quot;Health&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2016\/03\/Obese-Liver.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/91536"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=91536"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/91536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/91540"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=91536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=91536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=91536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}