{"id":89119,"date":"2019-02-27T10:00:16","date_gmt":"2019-02-27T02:00:16","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=89119"},"modified":"2019-02-27T15:58:48","modified_gmt":"2019-02-27T07:58:48","slug":"sk-iis-meet-halfway-new-changedestiny-campaign-encourages-women-make-choice-life","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/sk-iis-meet-halfway-new-changedestiny-campaign-encourages-women-make-choice-life\/","title":{"rendered":"SK-II’s “Meet Me Halfway” – A New #changedestiny Campaign Encourages Women to Make Their Choice of Life"},"content":{"rendered":"

For most, Chinese New Year signifies a period of festivities where the family come together to usher in the new year and celebrate new beginnings. This fails to be the case for a rising number of single Chinese women, who face immense marriage pressure from their parents. In a society where marriage is seen as a women\u2019s greatest achievement, failing to meet these expectations leaves the women struggling to deal with the disappointment of their parents yet unwilling to deal with repetitive questions related to marriage. They avoid returning home, further creating distance between them and their parents.<\/p>\n

\"1-4\"The latest film installment of SK-II\u2019s award-winning #changedestiny initiative, \u201cMeet Me Halfway\u201d, follows the journey of three young single Chinese women voicing their views on this. They gather the courage to open up about their lives, dreams and aspirations to their parents alongside the pressure they\u2019ve been facing to fulfil their \u201cduty\u201d to get married. Through the idea of meeting halfway, both figuratively and literally, SK-II hopes to provide a platform where mutual understanding can be achieved to empower women to make a choice on their own.<\/p>\n

Read also:\u00a0SK-II’s Chinese New Year 2019 Facial Treatment Essence Limited Edition<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

For most, Chinese New Year signifies a period of festivities where the family come together to usher in the new year and celebrate new beginnings. This fails to be the case for a rising number of single Chinese women, who face immense marriage pressure from their parents. 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This fails to be the case for a rising number of single Chinese women, who face immense marriage pressure from their parents. 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In lieu with SK-II's global #changedestiny movement, the 'Dream Again' campaign is a continuation to challenge the belief that destiny is set at birth and to empower women to take control of their\u2026","rel":"","context":"In "Beauty"","img":{"alt_text":"Explore SK-II's Dream Park To Take Charge Of Your Destiny","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2016\/09\/FullSizeRender-1-e1474530391377.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":23089,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/love-society\/sk-ii-inspires-malaysian-women-to-dream-big\/","url_meta":{"origin":89119,"position":4},"title":"SK-II Inspires Malaysian Women to “Dream Big”","date":"Jun 23, 2016","format":false,"excerpt":"The first Global Dreams Index Survey conducted by the skincare brand SK-II uncovered that half of the world's female population have given up on dreams and are not satisfied with their current lives. The sentiment in Asia was even more alarming with women becoming less satisfied with their lives as\u2026","rel":"","context":"In "Love & Society"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2016\/06\/Farah-Ann_02.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":64465,"url":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/bring-good-fortune-to-your-skin-life-chinese-new-year-sk-ii-chinese-new-year-limited-edition-facial-treatment-essence\/","url_meta":{"origin":89119,"position":5},"title":"Bring Good Fortune To Your Skin & Life This Chinese New Year With The New SK-II Chinese New Year Limited Edition Facial Treatment Essence","date":"Dec 29, 2017","format":false,"excerpt":"SK-II wants you to continue dreaming with some good luck and fortune too with the new Chinese New Year Limited Edition Facial Treatment Essence bottle. Inspired by the Chinese character \u2018Meng\u2019, which represents \u2018Dreams\u2019, for the first time, the iconic Facial Treatment Essence bottle is in full red - which\u2026","rel":"","context":"In "Beauty"","img":{"alt_text":"Bring Good Fortune To Your Skin & Life This Chinese New Year With The New SK-II Chinese New Year Limited Edition Facial Treatment Essence-Pamper.my","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/skii.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/89119"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=89119"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/89119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/89142"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=89119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=89119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=89119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}