{"id":88658,"date":"2019-01-31T16:00:03","date_gmt":"2019-01-31T08:00:03","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=88658"},"modified":"2019-01-31T16:11:40","modified_gmt":"2019-01-31T08:11:40","slug":"sephora-malaysia-initiates-beauty-rewritten-celebrate-diversity-beauty","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/sephora-malaysia-initiates-beauty-rewritten-celebrate-diversity-beauty\/","title":{"rendered":"Sephora Malaysia Initiates Beauty ReWritten to Celebrate the Diversity of Beauty"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Inspired to challenge the status quo, Sephora SEA initiates BeautyReWritten, a\u00a0campaign aims to celebrate the diversity of beauty beyond what meets the eye, and\u00a0to spark conversation around pre conceived notions of beauty, breaking barriers and what success means to women.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-88663\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-70-1024x683.jpg\" alt=\"BeautyRewritten-70\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-70.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-70-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-70-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-70-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-70-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-70-630x420.jpg 630w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&#8220;As a brand, Sephora has always been dedicated to making women feel confident and empowered,\u201d said Valerie Foong, the Country General Manager for Sephora Malaysia. \u201cWith this campaign, we want to demonstrate that beauty should be celebrated beyond face value; we seek to contest archaic beauty standards.\u201d<\/p>\n<figure id=\"attachment_88660\" aria-describedby=\"caption-attachment-88660\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-88660 size-large\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-86-1024x683.jpg\" alt=\"(from left) Khoo Mei Sze, \" width=\"640\" height=\"427\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-86.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-86-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-86-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-86-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-86-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/BeautyRewritten-86-630x420.jpg 630w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-88660\" class=\"wp-caption-text\">(from left) Choo Mei Sze, the emcee of the event, Sandy Manoj, Malaysia Rep for Beauty ReWritten, Valerie Foong, the Country General Manager for Sephora Malaysia, and Nadira Yussof, Malaysia Rep for Beauty ReWritten<\/figcaption><\/figure>\n<p>The campaign features eight women of different ages, race and cultural background, including two from Malaysia &#8211; Nadira Yussof and Sandhya Manoj.<\/p>\n<div id='gallery-1' class='gallery galleryid-88658 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/sephora-malaysia-initiates-beauty-rewritten-celebrate-diversity-beauty\/attachment\/kv_beauty_rewritten_nadira_ws\/'><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Nadira_WS.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-88662\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Nadira_WS.jpeg 400w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Nadira_WS-100x150.jpeg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Nadira_WS-200x300.jpeg 200w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Nadira_WS-280x420.jpeg 280w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-88662'>\n\t\t\t\tNadira, a dynamic, determined woman with 6 different businesses under her belt , sees her biggest achievement as her role of a mother of 6. \u201cI amhonoured to be part of a campaign that empowers women to embrace their own definition ofbeauty,\u201d said Nadira. \u201cBeauty to me,\u201d she added, \u201cis my strength. For being able to stand up for myself and to be where I am today.\u201d\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/sephora-malaysia-initiates-beauty-rewritten-celebrate-diversity-beauty\/attachment\/kv_beauty_rewritten_sandhya_ws\/'><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Sandhya_WS.jpeg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-88661\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Sandhya_WS.jpeg 400w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Sandhya_WS-100x150.jpeg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Sandhya_WS-200x300.jpeg 200w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Sandhya_WS-280x420.jpeg 280w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-88661'>\n\t\t\t\tSandhya Manoj, an accomplished yoga master and Odissi dancer, sees how superficialsociety\u2019s definition of beauty can be. The mother of two daughters, who has been invited to performall over Malaysia and India has often questioned what makes women beautiful. \u201cI find that when Iidentify myself to my job or my motherhood, people have such a compartmentalized definition ofme,\u201d said Sandhya. \u201cPeople do not see me as who I am internally which is much more important.And that\u2019s what beauty is to me. Everything that shows as external beauty is a portrayal of a beauty within.\u201d\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Beauty ReWritten also features six other women from the region including Thailand, Singapore and Australia. There\u2019s a retired grandmother who is the ultimate style icon, an astrophysicist turned wellness advisor and a passionate woman activist to name a few &#8211; each bringing her unique experiences and approach to true beauty; and in the process redefining the very essence of this forever trending word.<\/p>\n<div id='gallery-2' class='gallery galleryid-88658 gallery-columns-6 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/sephora-malaysia-initiates-beauty-rewritten-celebrate-diversity-beauty\/attachment\/kv_beauty_rewritten_tutti_ws\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"150\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Tutti_WS-100x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-88669\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Tutti_WS-100x150.jpeg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Tutti_WS-200x300.jpeg 200w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Tutti_WS-280x420.jpeg 280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Tutti_WS.jpeg 400w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-88669'>\n\t\t\t\tBeauty ReWritten &#8211; Tutti\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/sephora-malaysia-initiates-beauty-rewritten-celebrate-diversity-beauty\/attachment\/kv_beauty_rewritten_soma_ws\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"150\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Soma_WS-100x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-88667\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Soma_WS-100x150.jpeg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Soma_WS-200x300.jpeg 200w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Soma_WS-280x420.jpeg 280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Soma_WS.jpeg 400w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-88667'>\n\t\t\t\tBeauty ReWritten &#8211; Soma\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/sephora-malaysia-initiates-beauty-rewritten-celebrate-diversity-beauty\/attachment\/kv_beauty_rewritten_carrie_ws\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"150\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Carrie_WS-100x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-88665\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Carrie_WS-100x150.jpeg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Carrie_WS-200x300.jpeg 200w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Carrie_WS-280x420.jpeg 280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Carrie_WS.jpeg 400w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-88665'>\n\t\t\t\tBeauty ReWritten &#8211; Carrie\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/sephora-malaysia-initiates-beauty-rewritten-celebrate-diversity-beauty\/attachment\/kv_beauty_rewritten_poppy_ws\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"150\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Poppy_WS-100x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-88666\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Poppy_WS-100x150.jpeg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Poppy_WS-200x300.jpeg 200w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Poppy_WS-280x420.jpeg 280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Poppy_WS.jpeg 400w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-88666'>\n\t\t\t\tBeauty ReWritten &#8211; Poppy\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/sephora-malaysia-initiates-beauty-rewritten-celebrate-diversity-beauty\/attachment\/kv_beauty_rewritten_annabelle_ws\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"150\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Annabelle_WS-100x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-88664\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Annabelle_WS-100x150.jpeg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Annabelle_WS-200x300.jpeg 200w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Annabelle_WS-280x420.jpeg 280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Annabelle_WS.jpeg 400w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-88664'>\n\t\t\t\tBeauty ReWritten &#8211; Annabelle\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/sephora-malaysia-initiates-beauty-rewritten-celebrate-diversity-beauty\/attachment\/kv_beauty_rewritten_tiffany_ws\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"150\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Tiffany_WS-100x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-88668\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Tiffany_WS-100x150.jpeg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Tiffany_WS-200x300.jpeg 200w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Tiffany_WS-280x420.jpeg 280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/KV_Beauty_ReWritten_Tiffany_WS.jpeg 400w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-88668'>\n\t\t\t\tBeauty ReWritten &#8211; Tiffany\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>The story of these eight beautiful women can be found\u00a0on Sephora SEA\u2019s Beauty Feed via the mobile app available on AppStore\u00a0and GooglePlay, or visit\u00a0<a href=\"https:\/\/www.sephora.my\" target=\"_blank\">www.sephora.my<\/a>.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/face\/pamperpicks-8-magical-things-to-get-from-sephora-collections-holiday-2018-lineup\/\" target=\"_blank\">#PamperPicks: 8 Magical Things To Get From Sephora Collection&#8217;s Holiday 2018 Lineup<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Inspired to challenge the status quo, Sephora SEA initiates BeautyReWritten, a\u00a0campaign aims to celebrate the diversity of beauty beyond what meets the eye, and\u00a0to spark conversation around pre conceived notions of beauty, breaking barriers and what success means to women. &#8220;As a brand, Sephora has always been dedicated to making women feel confident and empowered,\u201d [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":88659,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,876,41,49,2699],"tags":[15490,15493,15491,15492,1797],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sephora Malaysia Initiates Beauty ReWritten to Celebrate the Diversity of Beauty | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/sephora-malaysia-initiates-beauty-rewritten-celebrate-diversity-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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