{"id":88434,"date":"2019-01-24T12:00:12","date_gmt":"2019-01-24T04:00:12","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=88434"},"modified":"2019-01-23T15:20:11","modified_gmt":"2019-01-23T07:20:11","slug":"newin-eytys-x-hm-collab-releases-today","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/newin-eytys-x-hm-collab-releases-today\/","title":{"rendered":"#NewIn Eytys x H&#038;M Collab Releases Today"},"content":{"rendered":"<div class=\"m_-319348130535648604fontHMAmpersandDisplayLight m_-319348130535648604header-preamble\">\n<p>H&amp;M teams up with Swedish cult brand Eytys on a collaboration for\u00a0a unisex collection\u00a0features genderless shoes, clothing and accessories for adults and a selection for kids.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-88437 size-large\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_03-1024x719.jpg\" alt=\"6069A_03\" width=\"640\" height=\"449\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_03-1024x719.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_03-150x105.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_03-300x211.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_03-768x539.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_03-100x70.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_03-696x489.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_03-1068x750.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_03-598x420.jpg 598w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_03.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>The Eytys design approach and overall ethos are rooted in the digital age, but also in freedom from restraints based on gender or age. Together the brands have extracted the core of Eytys DNA and developed a unisex collection featuring a no-fuss and fashion-forward range of shoes and clothes.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 485px;\" data-original-width=\"696\" data-original-height=\"485\" > <div class=\"gallery-group images-1\" style=\"width: 346px; height: 485px;\" data-original-width=\"346\" data-original-height=\"485\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/newin-eytys-x-hm-collab-releases-today\/attachment\/6069a_04\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"342\"> <meta itemprop=\"height\" content=\"481\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"88438\" data-orig-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_04.jpg\" data-orig-size=\"546,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"6069A_04\" data-image-description=\"\" data-medium-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_04-213x300.jpg\" data-large-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_04.jpg\" src=\"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_04.jpg?w=342&#038;h=481&#038;ssl=1\" width=\"342\" height=\"481\" data-original-width=\"342\" data-original-height=\"481\" itemprop=\"http:\/\/schema.org\/image\" title=\"6069A_04\" alt=\"6069A_04\" style=\"width: 342px; height: 481px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 350px; height: 485px;\" data-original-width=\"350\" data-original-height=\"485\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/newin-eytys-x-hm-collab-releases-today\/attachment\/6069a_07-2\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"346\"> <meta itemprop=\"height\" content=\"481\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"88441\" data-orig-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_07.jpg\" data-orig-size=\"552,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"6069A_07\" data-image-description=\"\" data-medium-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_07-216x300.jpg\" data-large-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_07.jpg\" src=\"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_07.jpg?w=346&#038;h=481&#038;ssl=1\" width=\"346\" height=\"481\" data-original-width=\"346\" data-original-height=\"481\" itemprop=\"http:\/\/schema.org\/image\" title=\"6069A_07\" alt=\"6069A_07\" style=\"width: 346px; height: 481px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>The line includes sneakers, shoes and boots in leather, suede and cotton canvas along with jackets, tops, trousers and jeans in materials such as cotton twill, faux patent leather, nylon and raw denim. Designed together by the H&amp;M in-house team and Eytys, all the shoes have the distinctive Eytys sole, made even more chunky for this collaboration, while the clothes have boxy silhouettes and don\u2019t distinguish between garments for women or men.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 483px;\" data-original-width=\"696\" data-original-height=\"483\" > <div class=\"gallery-group images-1\" style=\"width: 355px; height: 483px;\" data-original-width=\"355\" data-original-height=\"483\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/newin-eytys-x-hm-collab-releases-today\/attachment\/6069a_06\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"351\"> <meta itemprop=\"height\" content=\"479\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"88440\" data-orig-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_06.jpg\" data-orig-size=\"562,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"6069A_06\" data-image-description=\"\" data-medium-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_06-220x300.jpg\" data-large-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_06.jpg\" src=\"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_06.jpg?w=351&#038;h=479&#038;ssl=1\" width=\"351\" height=\"479\" data-original-width=\"351\" data-original-height=\"479\" itemprop=\"http:\/\/schema.org\/image\" title=\"6069A_06\" alt=\"6069A_06\" style=\"width: 351px; height: 479px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 341px; height: 483px;\" data-original-width=\"341\" data-original-height=\"483\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/newin-eytys-x-hm-collab-releases-today\/attachment\/6069a_05\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"337\"> <meta itemprop=\"height\" content=\"479\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"88439\" data-orig-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_05.jpg\" data-orig-size=\"540,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"6069A_05\" data-image-description=\"\" data-medium-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_05-211x300.jpg\" data-large-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_05.jpg\" src=\"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_05.jpg?w=337&#038;h=479&#038;ssl=1\" width=\"337\" height=\"479\" data-original-width=\"337\" data-original-height=\"479\" itemprop=\"http:\/\/schema.org\/image\" title=\"6069A_05\" alt=\"6069A_05\" style=\"width: 337px; height: 479px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>The Eytys x H&amp;M line is already\u00a0available at H&amp;M Lot 10 and <a href=\"http:\/\/www.hm.com\" target=\"_blank\">hm.com<\/a> from today onwards.<\/p>\n<p><strong>Raed also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/cny2019-hms-chinese-new-year-2019-exclusive-collection\/\" target=\"_blank\">#CNY2019: H&amp;M&#8217;s Chinese New Year 2019 Exclusive Collection<\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>H&amp;M teams up with Swedish cult brand Eytys on a collaboration for\u00a0a unisex collection\u00a0features genderless shoes, clothing and accessories for adults and a selection for kids. The Eytys design approach and overall ethos are rooted in the digital age, but also in freedom from restraints based on gender or age. Together the brands have extracted [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":88436,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701],"tags":[14162,15142,927,15433],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#NewIn Eytys x H&amp;M Collab Releases Today | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/newin-eytys-x-hm-collab-releases-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#NewIn Eytys x H&amp;M Collab Releases Today | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"H&amp;M teams up with Swedish cult brand Eytys on a collaboration for\u00a0a unisex collection\u00a0features genderless shoes, clothing and accessories for adults and a selection for kids. The Eytys design approach and overall ethos are rooted in the digital age, but also in freedom from restraints based on gender or age. Together the brands have extracted [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/newin-eytys-x-hm-collab-releases-today\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-24T04:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-23T07:20:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/6069A_02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"952\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" 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