{"id":87276,"date":"2018-12-18T12:00:19","date_gmt":"2018-12-18T04:00:19","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=87276"},"modified":"2018-12-18T11:39:20","modified_gmt":"2018-12-18T03:39:20","slug":"puma-cell-endura-patent-98-fly-even-cara-delevigne-wearing","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-cell-endura-patent-98-fly-even-cara-delevigne-wearing\/","title":{"rendered":"PUMA Cell Endura &#8220;Patent 98&#8221; Is So Fly Even Cara Delevigne Is Wearing Them"},"content":{"rendered":"<p>PUMA has revived the OG track shoes, Cell Endura &#8220;Patent 98&#8221;, just in time for its 20th anniversary.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87280\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Patent-98_3.jpg\" alt=\"Cell Endura Patent 98_3\" width=\"520\" height=\"520\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Patent-98_3.jpg 834w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Patent-98_3-150x150.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Patent-98_3-300x300.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Patent-98_3-768x768.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Patent-98_3-696x696.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Patent-98_3-420x420.jpg 420w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/>First introduced in 1998, the Cell Endura comes with Cell Technology that\u00a0ensures stability, cushioned with\u00a0blow-molded polyurethane elastomer (TPU)\u00a0arranged in a pattern of hexagonal cells. Now, the trainers return in digital stitching, mesh upper that sits atop of suede and glossy patent leather overlays.Launching in PUMA White &#8211; Surf the Web colourway, the sneakers feature also an embroidered OG Cll PUMA branding on the heel.<\/p>\n<p>Continuing the 20th year celebration of the PUMA Cell, PUMA launches the Cell<br \/>\nEndura Women\u2019s. An offshoot of the vis-tech running silhouette from the &#8217;90s, this<br \/>\niteration is specially designed for the ladies.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87283\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens.jpg\" alt=\"Cell Endura Women's\" width=\"520\" height=\"520\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens.jpg 934w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-150x150.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-300x300.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-768x768.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-696x696.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-420x420.jpg 420w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/>The Cell Endura\u2019s latest iteration celebrates its chunky glory and throwback good<br \/>\nlooks for a new era of streetstyle. The OG reissue for women features the Cell<br \/>\nTechnology and a unique eyelet stay for the laces. Featuring digital stitching, the<br \/>\nbreathable mesh upper with suede overlays and PU coated leather overlays cover the<br \/>\nupper which sits atop an EVA midsole and rubber outsole. Available in PUMA White \u2013<br \/>\nPale Pink colourway. Take cues from Cara Delevigne who took the shoes out for a walk.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87282\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-with-Cara-2-683x1024.jpg\" alt=\"Cell Endura Women's with Cara 2\" width=\"520\" height=\"779\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-with-Cara-2-683x1024.jpg 683w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-with-Cara-2-100x150.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-with-Cara-2-200x300.jpg 200w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-with-Cara-2-768x1151.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-with-Cara-2-696x1043.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-with-Cara-2-280x420.jpg 280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/Cell-Endura-Womens-with-Cara-2.jpg 842w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/>PUMA\u00a0Cell Endura \u201cPatent 98\u201d and Cell Endura Women\u2019s are priced at RM619 and are readily available in PUMA KLCC and Crossover stores.<\/p>\n<p><strong>Read also: <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/hot-wheels-drops-collaboration-puma-50th-anniversary\/\">Hot Wheels Drops Collaboration With PUMA For 50th Anniversary<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PUMA has revived the OG track shoes, Cell Endura &#8220;Patent 98&#8221;, just in time for its 20th anniversary. First introduced in 1998, the Cell Endura comes with Cell Technology that\u00a0ensures stability, cushioned with\u00a0blow-molded polyurethane elastomer (TPU)\u00a0arranged in a pattern of hexagonal cells. Now, the trainers return in digital stitching, mesh upper that sits atop of [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":87285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,19],"tags":[7619,15158,15159,8161,1315,8241,103,7479],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PUMA Cell Endura &quot;Patent 98&quot; Is So Fly Even Cara Delevigne Is Wearing Them | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-cell-endura-patent-98-fly-even-cara-delevigne-wearing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUMA Cell Endura &quot;Patent 98&quot; Is So Fly Even Cara Delevigne Is Wearing Them | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"PUMA has revived the OG track shoes, Cell Endura &#8220;Patent 98&#8221;, just in time for its 20th anniversary. First introduced in 1998, the Cell Endura comes with Cell Technology that\u00a0ensures stability, cushioned with\u00a0blow-molded polyurethane elastomer (TPU)\u00a0arranged in a pattern of hexagonal cells. Now, the trainers return in digital stitching, mesh upper that sits atop of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-cell-endura-patent-98-fly-even-cara-delevigne-wearing\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-18T04:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-18T03:39:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/TEM2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"784\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shadjihar J.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\",\"name\":\"Pamper.My\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Pamper.My\",\"https:\/\/instagram.com\/pamper.my\",\"http:\/\/www.youtube.com\/c\/PamperMyMalaysia\",\"https:\/\/twitter.com\/PamperMalaysia\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"contentUrl\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"width\":555,\"height\":145,\"caption\":\"Pamper.My\"},\"image\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pamper.my\/news\/#website\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"name\":\"Pamper.My\",\"description\":\"Malaysia\\u2019s leading destination for beauty, fashion, wellness and lifestyle inspiration.\",\"publisher\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pamper.my\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-cell-endura-patent-98-fly-even-cara-delevigne-wearing\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/TEM2-1.jpg\",\"contentUrl\":\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/12\/TEM2-1.jpg\",\"width\":1280,\"height\":784},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-cell-endura-patent-98-fly-even-cara-delevigne-wearing\/#webpage\",\"url\":\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-cell-endura-patent-98-fly-even-cara-delevigne-wearing\/\",\"name\":\"PUMA Cell Endura \\\"Patent 98\\\" Is So Fly Even Cara Delevigne Is Wearing Them | Pamper.My\",\"isPartOf\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-cell-endura-patent-98-fly-even-cara-delevigne-wearing\/#primaryimage\"},\"datePublished\":\"2018-12-18T04:00:19+00:00\",\"dateModified\":\"2018-12-18T03:39:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-cell-endura-patent-98-fly-even-cara-delevigne-wearing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-cell-endura-patent-98-fly-even-cara-delevigne-wearing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-cell-endura-patent-98-fly-even-cara-delevigne-wearing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pamper.my\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PUMA Cell Endura &#8220;Patent 98&#8221; 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The latest lifestyle drop from the PUMA Women\u2019s range, the Basket Heart\u2026","rel":"","context":"In &quot;Fashion&quot;","img":{"alt_text":"PUMA Launches All-New And Glossy Basket Heart Sneakers - Pamper.My","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2016\/12\/PUMA-Basket-Heart_139_2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":68441,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/scenes-puma-continues-celebrate-women-empowerment-campaign-special-galentines-dinner\/","url_meta":{"origin":87276,"position":3},"title":"#Scenes: PUMA Continues To Celebrate Women Empowerment Through &#8216;Do You&#8217; Campaign With A Special Galentine&#8217;s Dinner","date":"Feb 23, 2018","format":false,"excerpt":"PUMA Malaysia recently hosted a Galentine\u2019s dinner to celebrate women empowerment in line with the \u2018Do You\u2019 campaign. Special guests, as well as PUMA friends, enjoyed customizing their own bracelets and pampering themselves with a manicure followed by a lovely French themed dinner at Cocott\u2019 KL to\u00a0celebrate Galentine's. PUMA Women\u2019s\u2026","rel":"","context":"In &quot;Culture&quot;","img":{"alt_text":"#Scenes: PUMA Continues To Celebrate Women Empowerment Through 'Do You' Campaign With A Special Galentine's Dinner-Pamper.my","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/DCLK7632.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":74722,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/sonic-the-hedgehog-puma-x-sega-rs-0-sonic-dr-eggman-sneakers-5th-june\/","url_meta":{"origin":87276,"position":4},"title":"Calling Sonic The Hedgehog Fans! 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