{"id":79838,"date":"2018-09-06T10:30:48","date_gmt":"2018-09-06T02:30:48","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=79838"},"modified":"2022-10-06T12:39:41","modified_gmt":"2022-10-06T04:39:41","slug":"pampermybeauty-2018-japanese-beauty-editors-picks","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/pampermybeauty-2018-japanese-beauty-editors-picks\/","title":{"rendered":"#PamperMyBeauty 2018 J-Beauty: Editor&#8217;s Picks"},"content":{"rendered":"<div id=\"td_uid_1_69d06cd7c8713\" class=\"tdc-row\"><div class=\"vc_row vc_custom_1534328582494 td_uid_1_69d06cd7c8789_rand  wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1534328582494{padding-top: 50px !important;background-color: #fffff6 !important;}\n\/* custom css *\/\n.td_uid_1_69d06cd7c8789_rand {\r\n                    min-height: 0;\r\n                }\n<\/style><div class=\"vc_column td_uid_2_69d06cd7c8a90_rand  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.td_uid_2_69d06cd7c8a90_rand {\r\n                    vertical-align: baseline;\r\n                }\n<\/style><div class=\"wpb_wrapper\"><div class=\"vc_row_inner td_uid_3_69d06cd7c8ca0_rand  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.td_uid_3_69d06cd7c8ca0_rand {\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }\n<\/style><div class=\"vc_column_inner vc_custom_1665030914751 td_uid_4_69d06cd7c8ec2_rand  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1665030914751{padding-right: 100px !important;padding-left: 100px !important;}\n\/* custom css *\/\n.td_uid_4_69d06cd7c8ec2_rand {\r\n                    vertical-align: baseline;\r\n                }\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text td_uid_5_69d06cd7c9060_rand  td-pb-border-top td_block_template_1\"  data-td-block-uid=\"td_uid_5_69d06cd7c9060\" ><div class=\"td-block-title-wrap\"><\/div><div class=\"td-fix-index\"><p>We&#8217;ve narrowed down our K-Beauty Editor&#8217;s Picks last week and this week, we had a hard time deciding on which products to pick because there are so many good ones to choose from! But after a long day of deliberation, we have narrowed down to our top 9 J-Beauty products from skincare to makeup that we can&#8217;t live without!<\/p>\n<p><strong>Check out our 9 J-Beauty Editor\u2019s Pick and make it your new shopping list!<\/strong><\/p>\n<h3>Shiseido 7 Lights Illuminator<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-81314 size-full\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-Shiseido-7-Lights-Illuminator.jpg\" width=\"700\" height=\"500\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-Shiseido-7-Lights-Illuminator.jpg 700w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-Shiseido-7-Lights-Illuminator-150x107.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-Shiseido-7-Lights-Illuminator-300x214.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-Shiseido-7-Lights-Illuminator-100x70.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-Shiseido-7-Lights-Illuminator-696x497.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-Shiseido-7-Lights-Illuminator-588x420.jpg 588w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>This pretty rainbow-colored luminizing beauty powder is made up of seven light-catching shades that fives your skin a fresh, vibrant, beginning-of-the-day look! There are 3 ways to use this multi-purpose luminizing powder:<\/p>\n<ul>\n<li>Face Powder: Swirl the brush around all the colours, tap off the excess and lightly brush it all over your face to set your base makeup.<\/li>\n<li>Highlighter: Brush over the pink, lilac, white section and apply it on the high point of your face as a soft illuminating highlight.<\/li>\n<li>Bronzer: Swirl the brush on the brown shades on the bottom right corner then, brush it on on your cheeks or under your cheekbones for that sunkissed touch.<\/li>\n<\/ul>\n<h3>Astalift Jelly Aquarysta<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-81310 size-full\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-4.jpg\" width=\"700\" height=\"500\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-4.jpg 700w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-4-150x107.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-4-300x214.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-4-100x70.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-4-696x497.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-4-588x420.jpg 588w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Astalift&#8217;s star product is a unique anti-ageing pre-serum that fits its namesake of a jelly because of its jelly texture!<\/p>\n<ul>\n<li>It&#8217;s made from an effective mix of collagen and moisturizer that feels super lightweight and absorbs fast into the skin.<\/li>\n<li>One of its ingredients, Nano-Lycopene is, you guessed it from the tomato which is what gives the jelly a light red tint and it&#8217;s high in anti-oxidative power to fight free radical damage and signs of ageing.<\/li>\n<li>It contains Nano-Ceramides that penetrates deep into your skin&#8217;s layers to restore it to its optimum moisture level, leaving your skin hydrated and plump.<\/li>\n<\/ul>\n<h3>SK-II Facial Treatment Essence<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-81317 size-full\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-8.jpg\" width=\"700\" height=\"500\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-8.jpg 700w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-8-150x107.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-8-300x214.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-8-100x70.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-8-696x497.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-8-588x420.jpg 588w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Containing over 90% Pitera&#x2122;, the signature and most awarded bestseller Facial Treatment Essence is raved about by almost everyone and here are three reasons why:<\/p>\n<ul>\n<li>Pitera&#x2122; is a natural bio-ingredient containing vitamins, amino acids, and minerals which helps to smoothen the skin\u2019s surface and even out skin tone.<\/li>\n<li>Pitera&#x2122;\u00a0also restores the skin\u2019s natural glow by replenishing moisture from deep within the skin.<\/li>\n<li>Pitera&#x2122; prevents skin surface damage like dullness and loss of radiance caused by external aggressors such as UV, keeping it radiant and clear.<\/li>\n<\/ul>\n<h3>shu uemura the lightbulb liquid foundation<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-81309 size-full\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-3.jpg\" width=\"700\" height=\"500\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-3.jpg 700w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-3-150x107.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-3-300x214.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-3-100x70.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-3-696x497.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-3-588x420.jpg 588w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>This liquid foundation has a lightweight buildable coverage and with the petal 55 foundation brush, you\u2019ll get the filtered, airbrush finish that\u2019s perfect for the gram.<\/p>\n<ul>\n<li>The 13 shades are tailor-made for asian skin based on the hvc shade system that is known to be one of the most accurate color systems to precisely map any slight variation in shade.<\/li>\n<li>Experts from shu uemura labs used advanced computer science to precisely formulate the best composition of all the right ingredients to create the most natural second-skin glow with no trace of artificial reflections or excess glossiness.<\/li>\n<li>It has a breatable texture that&#8217;s long-lasting.<\/li>\n<\/ul>\n<h3>Albion Milk Lotion<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-81308 size-full\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-2.jpg\" width=\"700\" height=\"500\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-2.jpg 700w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-2-150x107.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-2-300x214.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-2-100x70.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-2-696x497.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-2-588x420.jpg 588w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>ALBION\u2019s \u2018Miracle milk lotion\u2019 is a unique softener made with ingredients that are similar to the skin\u2019s natural moisturising components which makes it easier to be absorbed deep into your skin and continuously keeps it moisturized to maintain its excellent condition. Itcomes in 3 different variants to suit different skin types. ALBION milk lotion is designed to optimize the three \u201cM\u201ds on your skin:<\/p>\n<ol>\n<li><strong>Moisture<\/strong>: Improve skin condition by optimizing the moisture balance<\/li>\n<li><strong>Modeling<\/strong>: Each application restores skin plumpness and enhances face shape<\/li>\n<li><strong>Mind<\/strong>: Applying milk lotion soothes the skin as well as mind<\/li>\n<\/ol>\n<p>All you need is 3 pumps (one teaspoon) of milk lotion on a cotton pad (it gives an even and efficient application on your skin, better than using your hands!). This also helps your following skincare products to absorb better.<\/p>\n<h3 id=\"seo_h1_tag\">Cl\u00e9 de Peau Beaut\u00e9 La\u00a0<span id=\"fbPhotoSnowliftCaption\" class=\"fbPhotosPhotoCaption\" tabindex=\"0\" data-ft=\"{&quot;tn&quot;:&quot;K&quot;}\"><span class=\"hasCaption\">Cr\u00e8me<\/span><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-81307 size-full\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-1.jpg\" width=\"700\" height=\"500\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-1.jpg 700w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-1-150x107.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-1-300x214.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-1-100x70.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-1-696x497.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-1-588x420.jpg 588w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>This luxurious night cream\u00a0<span id=\"fbPhotoSnowliftCaption\" class=\"fbPhotosPhotoCaption\" tabindex=\"0\" data-ft=\"{&quot;tn&quot;:&quot;K&quot;}\"><span class=\"hasCaption\">visibly firms and tighten the skin while brightening back to its youthful radiant look!<\/span><\/span><\/p>\n<ul>\n<li>Contains Illuminating Complex EX, a special combination of moisturizing and retexturizing ingredients that normalizes communication within skin based on Intuitive Skin Theory and works to reduce the appearance of damage caused by environmental stress.<\/li>\n<li>This rich cream delivers intensive ingredients quickly and reduces dryness instantly to advance the benefits of the skin\u2019s natural nighttime activity and it increases moisture, resilience, and firmness by morning.<\/li>\n<li>Diminishes the look of facial lines and gives skin a firmer, more resilient appearance. The Retinol ACER ingredient also reduces visible sagging.<\/li>\n<\/ul>\n<h3>Kanebo Refreshing Powder Wash<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-81312 size-full\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-6.jpg\" width=\"700\" height=\"500\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-6.jpg 700w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-6-150x107.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-6-300x214.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-6-100x70.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-6-696x497.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-6-588x420.jpg 588w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>A winner of a number of Beauty Awards this year, this special cleansing pink powder is made up of a<span class=\"cmn-richtext\">\u00a0combination of two cleansing powders that lathers up into a soft foam once mixed with water to give your skin a deep cleanse!<br \/>\n<\/span><\/p>\n<ul>\n<li><span class=\"opt-fontfamily--02\">It gently removes impurities, excess sebum, blackheads or <a href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/pore-tightening-skincare-tips-products-to-beat-the-heat-humidity\/\" target=\"_blank\" rel=\"noopener noreferrer\">clogged pores<\/a> as well as old skin cells.<\/span><\/li>\n<li>Infused with Apricot extract and Rosehip extract to keep your skin moisturized and clear even after cleansing.<\/li>\n<li>The packaging also keeps the products fresh and easy for traveling!<\/li>\n<\/ul>\n<h3>Kose SEKKISEI Herbal Gel<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-81306 size-full\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-.jpg\" width=\"700\" height=\"500\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-.jpg 700w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018--150x107.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018--300x214.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018--100x70.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018--696x497.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018--588x420.jpg 588w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>This amazing multi-functional gel works as an emulsion, serum, cream, massage gel and sleeping mask to give you clear, snow-like skin!<\/p>\n<ul>\n<li>Formulated with fermented coix seed extract, thoroughly hydrating angelica extract, melothria extract, loquat extract, and mugwort extract to smooth out dry, dull skin and bring out more radiance.<\/li>\n<li>It has a light texture that blends into your skin easily without any stickiness or oiliness.<\/li>\n<li>The Herbal Gel also keeps your skin moisturized, retexturized, and has nnti-inflammation properties so it can soothe sensitive skin too.<\/li>\n<\/ul>\n<h3>Decorte Moisture Liposome<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-81313 size-full\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-7.jpg\" width=\"700\" height=\"500\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-7.jpg 700w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-7-150x107.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-7-300x214.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-7-100x70.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-7-696x497.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/09\/PamperMyBeauty2018-7-588x420.jpg 588w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>This award-winning moisturising serum is the first ever cosmetic product to include multi-layered liposome based on a biomimetic-cell approach and has been a best-selling product with a formula that hasn&#8217;t change for 21 years.<\/p>\n<ul>\n<li>Each liposome is a multi-layer micro-capsule composed of phospholipids (the chief element of the cell membrane) that has the ability to\u00a0extending the life span of moisturizing effects by releasing their moisturizing agents layer by layer over time to nourish your skin.<\/li>\n<li>The superfine 0.1 micometers microcapsules is easily absorbed into your skin to directly delver moisture to your skin cells.<\/li>\n<li>It acts as a softener and booster to improve the effects of the next skin care product being applied.<\/li>\n<\/ul>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/pampermybeauty-2018-j-beauty-beauty-tips-japanese-celebrities-try\/\" target=\"_blank\" rel=\"noopener noreferrer\">#PamperMyBeauty 2018 J-Beauty: Beauty Tips From Japanese Celebrities To Try!<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"\/* tdc_composer_block - inline css att *\/ .vc_custom_1534328582494{padding-top: 50px !important;background-color: #fffff6 !important;} \/* custom css *\/ .td_uid_6_69d06cd7d3840_rand { min-height: 0; } \/* custom css *\/ .td_uid_7_69d06cd7d3a77_rand { vertical-align: baseline; } \/* custom css *\/ .td_uid_8_69d06cd7d3e54_rand { position: relative !important; top: 0; transform: none; -webkit-transform: none; } \/* tdc_composer_block - inline css att *\/ .vc_custom_1665030914751{padding-right: 100px [...]","protected":false},"author":18,"featured_media":81327,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[13742,17,27,46,28,31,677,342],"tags":[13598,13599,13987,14038,14039,14040,14042,14041,14043,14044],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#PamperMyBeauty 2018 J-Beauty: Editor&#039;s Picks | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/pampermybeauty-2018-japanese-beauty-editors-picks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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