Dove is taking its \u201cReal Beauty\u201d movement up a notch this year with significant initiatives with the\u00a0launch of #BeautyUnitesUs campaign film to showcase diverse Malaysian beauty\u00a0– a\u00a0social media movement to share about their beautiful best friend, and introduction of the \u2018No Digital Distortion Mark\u2019 to eliminate digital manipulation from all its global advertising.<\/p>\n
The Dove Global Beauty and Confidence Report (2017) showed that women globally have lost faith in what they are viewing. A primary cause of this is the increasing pressures from advertising and media to reach an unrealistic standard of beauty as a key force in driving appearance anxiety.<\/p>\n
Dove Malaysia is pledging to do the same by launching this year\u2019s #BeautyUnitesUs campaign and featuring women of all walks of life in this country. Some of these women were selected based on their best photos that depicted Real Beauty in last year\u2019s #IamRealBeauty campaign. Confident Malaysian women are stepping forward and showing us how beautiful they are in their own skin and we want to continue to champion this beautiful movement. In line with that, this year Dove would like to invite Malaysian women to share a photo of themselves with their best friends on social media and share why their best friends are beautiful, because #BeautyUnitesUs.<\/p>\n