{"id":78020,"date":"2018-07-23T15:30:55","date_gmt":"2018-07-23T07:30:55","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=78020"},"modified":"2018-07-23T15:54:03","modified_gmt":"2018-07-23T07:54:03","slug":"burberry-burns-millions-of-dollars-worth-fashion-beauty-products-to-protect-brand","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/burberry-burns-millions-of-dollars-worth-fashion-beauty-products-to-protect-brand\/","title":{"rendered":"What A Waste! Burberry Burns Millions Of Dollars Worth Of Its Fashion &#038; Cosmetics Products To Protect Its Brand"},"content":{"rendered":"<p>When it comes to luxury brands, it&#8217;s understandable that the brand has to live up to its standard and protect its brand from any forms of infringement. But when\u00a0we found out that British luxury brand, Burberry\u00a0burned its unsold clothes, accessories,\u00a0and perfume worth \u00a328.6 million (32 million euros, $37 million), according to its annual report, a common practice across the industry to guard against counterfeiting and its products to be sold at discounted prices, we&#8217;re speechless.<\/p>\n<p>Millions literally went up in smokes! What about the accessories, clothes, beauty products that are still in mint condition? People are going dumpster diving to salvage products, is this why the brand decided to burn their leftover stocks instead of disposing or donating it to a cause?<\/p>\n<p>Burberry released this statement regarding their practice:<\/p>\n<p>&#8220;Burberry has careful processes in place to minimize the amount of excess stock we produce. On the occasions when the disposal of products is necessary, we do so in a responsible manner and we continue to seek ways to reduce and revalue our waste.&#8221;<\/p>\n<p>The brand also stated that it takes its environmental obligations seriously and harnesses the energy from burning the items, not forgetting their partnerships with organisations such as the Ellen MacArthur Foundation that work to reduce waste in the industry.<\/p>\n<p>The world is already facing a large amount of wastage especially in the fast-fashion industry and with luxury brands going on the same route, environmentalist and mother Earth is not going to be very happy.<\/p>\n<p>It&#8217;ll be interesting to see what steps other brands will take to be more eco-friendly while still protecting its brand.<\/p>\n<p>Thoughts?<\/p>\n<p>Do you think it was a\u00a0wise move\u00a0from Burberry to burn all traces of its products to prevent counterfeiting or donating them for philanthropic\u00a0purposes would have been a better alternative?<\/p>\n<p><em>Sources: <a href=\"https:\/\/www.afp.com\/en\/news\/2266\/burberry-burns-millions-unsold-products-protect-brand-doc-17s9ij1\" target=\"_blank\">AFP<\/a><\/em><\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/gosha-burberry-second-capsule-collection\/\" target=\"_blank\">Gosha x Burberry Second Capsule Collection Has Landed<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to luxury brands, it&#8217;s understandable that the brand has to live up to its standard and protect its brand from any forms of infringement. But when\u00a0we found out that British luxury brand, Burberry\u00a0burned its unsold clothes, accessories,\u00a0and perfume worth \u00a328.6 million (32 million euros, $37 million), according to its annual report, a [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":41352,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[876,38,19],"tags":[13448,553,7823,10135,7730,13447,6990,10134,10405,105],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What A Waste! 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But when\u00a0we found out that British luxury brand, Burberry\u00a0burned its unsold clothes, accessories,\u00a0and perfume worth \u00a328.6 million (32 million euros, $37 million), according to its annual report, a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/burberry-burns-millions-of-dollars-worth-fashion-beauty-products-to-protect-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/lungkyelin\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-23T07:30:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-23T07:54:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/03\/Burberry-February-2017-Campaign-e1532328950997.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"829\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kye Lin (\u9f8d\u584f\u9302)\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\",\"name\":\"Pamper.My\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Pamper.My\",\"https:\/\/instagram.com\/pamper.my\",\"http:\/\/www.youtube.com\/c\/PamperMyMalaysia\",\"https:\/\/twitter.com\/PamperMalaysia\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"contentUrl\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"width\":555,\"height\":145,\"caption\":\"Pamper.My\"},\"image\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pamper.my\/news\/#website\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"name\":\"Pamper.My\",\"description\":\"Malaysia\\u2019s leading destination for beauty, fashion, wellness and lifestyle inspiration.\",\"publisher\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pamper.my\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/burberry-burns-millions-of-dollars-worth-fashion-beauty-products-to-protect-brand\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/03\/Burberry-February-2017-Campaign-e1532328950997.jpg\",\"contentUrl\":\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/03\/Burberry-February-2017-Campaign-e1532328950997.jpg\",\"width\":1280,\"height\":829,\"caption\":\"Courtesy of Burberry\/Josh Olins\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/burberry-burns-millions-of-dollars-worth-fashion-beauty-products-to-protect-brand\/#webpage\",\"url\":\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/burberry-burns-millions-of-dollars-worth-fashion-beauty-products-to-protect-brand\/\",\"name\":\"What A Waste! 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Legendary comedian Jennifer Saunders takes centre stage, hosting an all-star lineup including Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley, and Son Heung-min. Between\u2026","rel":"","context":"In &quot;#PamperMyHoliday2025&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/11\/Burberry-Festive-2025-Campaign-Stills-20.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":101153,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/burberry-reveals-its-autumn-winter-2020-campaign\/","url_meta":{"origin":78020,"position":2},"title":"Burberry Reveals Its Autumn\/Winter 2020 Campaign","date":"Sep 28, 2020","format":false,"excerpt":"Last Thursday, Burberry revealed its Autumn\/Winter 2020 campaign in a celebration of the luxury fashion house\u2019s heritage of exploration, with art direction and storytelling by Chief Creative Officer Riccardo Tisci. 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Each piece in the\u00a0collection has been designed exclusively, drawing on the rich\u2026","rel":"","context":"In &quot;Fashion&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2021\/01\/Burberry%E2%80%99s-Future-Archive.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":129517,"url":"https:\/\/www.pamper.my\/news\/beauty\/body\/unveiling-the-power-within-burberry-introduces-goddess-eau-de-parfum-intense\/","url_meta":{"origin":78020,"position":4},"title":"Unveiling the Power Within: Burberry Introduces Goddess Eau de Parfum Intense","date":"Sep 6, 2024","format":false,"excerpt":"Burberry's captivating fragrance journey with Goddess takes a bold step forward with the launch of Burberry Goddess Eau de Parfum Intense. This captivating new scent delves deeper, amplifying the spirit of confidence and self-discovery embodied by the brand's muse, actress Emma Mackey. 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Dynamic, diverse and free, it is a unified world \u2013 a Burberry universe. \"This\u2026","rel":"","context":"In &quot;Fashion&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2020\/11\/New-Burberry-Campaign-2020.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/78020"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=78020"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/78020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/41352"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=78020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=78020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=78020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}