{"id":77704,"date":"2018-07-18T14:00:47","date_gmt":"2018-07-18T06:00:47","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=77704"},"modified":"2018-07-18T15:42:36","modified_gmt":"2018-07-18T07:42:36","slug":"pure-beauty-illuminating-urban-shield-range","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/pure-beauty-illuminating-urban-shield-range\/","title":{"rendered":"Shield Your Skin From Air Pollution With The New Pure Beauty Illuminating Urban Shield Radiance Range"},"content":{"rendered":"

Us urban folks are always out and about. Which means our skin is exposed to various types of air pollution daily and without the right protection in the long term, our skin becomes duller and ages faster. Watsons-exclusive KBeauty brand, Pure Beauty just dropped the new Illuminating Urban Shield\u00a0skincare range\u00a0that’s formulated with the latest technology to enrich your skin\u2019s natural glow while protecting it from daily pollution.<\/p>\n

\"Shield<\/p>\n

Made up of five products such as a Serum, Capsule Essence, Water Gel, Radiance Cream and Sun Protector with SPF 50+ PA ++++, the range helps to enhance healthy skin giving it a luminous finish, decrease dark spots, strengthens\u00a0your skin\u2019s barrier and shielding\u00a0it from harmful elements.\u00a0It’s also dermatologically-tested and suitable for all skin types.<\/p>\n

<\/div>\n

The Pure Beauty Illuminating Urban Shield range is created based on the brand’s 4Ps philosophy of \u201cIntensive Brightening Power\u201d:<\/p>\n

    \n
  1. Preparation of using the willow bark extracts to enhance healthy skin<\/li>\n
  2. Preservation where Neurolight derived from the certified Natural Star Lily,
    \ndecreases dark spots<\/li>\n
  3. \u201cProtection\u201d, where Ceramide 123 strengthens your skin\u2019s barrier, shielding you from harmful elements in the environment<\/li>\n
  4. Prevention of the exposure to pollution with EPS White helping to reduce dark spots.<\/li>\n<\/ol>\n

    \"Shield<\/p>\n

    Find out more about each product below!<\/p>\n

    Illuminating Urban Shield Radiance Serum (RM59.90)<\/h3>\n

    \"Pure<\/p>\n

    This serum repairs damaged skin and defends the skin against pollutants. 90% of users tested and have felt an instant skin suppleness and abundance of moisture.<\/p>\n

    Illuminating Urban Shield Capsule Essence (RM69.90)<\/h3>\n

    \"Pure<\/p>\n

    A star product, this enhances your skin\u2019s natural glow and reduces dark spots as well. More than 90% of users tested were satisfied with their skin looking bright, flawless and translucent after using this essence. 96.7% of users tested felt their skin became more supple and moisturised.<\/p>\n

    Illuminating Urban Shield Water Gel (RM55.90)<\/h3>\n

    \"Pure<\/p>\n

    Best for oily combination skin this lightweight water gel is fast-absorbing and gives hydration and moisturization to your skin. At the same time, it brightens your skin as well!<\/p>\n

    Illuminating Urban Shield Radiance Cream (RM59.90)<\/h3>\n

    \"Pure<\/p>\n

    The cream works to brighten and nurture your skin preserving it against environmental aggressors and improving its radiance.<\/p>\n

    Illuminating Urban Shield Sun Protector SPF 50+ PA++++ (RM49.90)<\/h3>\n

    \"Pure<\/p>\n

    This sunscreen not only protects your skin from harsh UV rays but it also brightens it and keeps it moisturize throughout the day.<\/p>\n

    The Pure Beauty Illuminating Urban Shield Radiance range is available at all Watsons stores nationwide and on Watsons online.<\/p>\n

    Follow Pure Beauty on Facebook<\/a> and Instagram<\/a> for the latest updates.<\/p>\n

    Read also:\u00a0Tried & Tested: Pure Beauty Pomegranate Urban Shield Range<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Us urban folks are always out and about. Which means our skin is exposed to various types of air pollution daily and without the right protection in the long term, our skin becomes duller and ages faster. Watsons-exclusive KBeauty brand, Pure Beauty just dropped the new Illuminating Urban Shield\u00a0skincare range\u00a0that’s formulated with the latest technology […]<\/p>\n","protected":false},"author":18,"featured_media":77711,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,46,677],"tags":[3389,384,1349,13015,583,1807,9259,382,1347,13379,13381,13377,13378,13382,13380,5120,5119,343,1896,2085],"yoast_head":"\nShield Your Skin From Air Pollution With The New Pure Beauty Illuminating Urban Shield Radiance Range | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/pure-beauty-illuminating-urban-shield-range\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shield Your Skin From Air Pollution With The New Pure Beauty Illuminating Urban Shield Radiance Range | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Us urban folks are always out and about. Which means our skin is exposed to various types of air pollution daily and without the right protection in the long term, our skin becomes duller and ages faster. 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