{"id":75472,"date":"2018-06-11T10:00:05","date_gmt":"2018-06-11T02:00:05","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=75472"},"modified":"2018-06-10T21:38:08","modified_gmt":"2018-06-10T13:38:08","slug":"shilla-duty-free-will-celebrate-grand-opening-hong-kong-international-airport-june-28","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/shilla-duty-free-will-celebrate-grand-opening-hong-kong-international-airport-june-28\/","title":{"rendered":"The Shilla Duty Free Will Celebrate Its Grand Opening at Hong Kong International Airport on June 28"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The Shilla Duty Free, one of the world\u2019s leading travel retail companies, will celebrate the Grand Opening of its retail stores at Hong Kong International Airport (HKIA) following a successful six-month soft launch period. Expected to take place on Thursday 28 June, the opening event features the unveiling of the full Beauty&amp;You concept, and a spectacular K-pop celebrity guest line-up to commemorate this special occasion.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-75475\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-1.jpg\" alt=\"The Shilla Duty Free at Hong Kong International Airport - Store Rendering 1\" width=\"1280\" height=\"398\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-1.jpg 1280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-1-150x47.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-1-300x93.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-1-768x239.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-1-1024x318.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-1-696x216.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-1-1068x332.jpg 1068w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>The Shilla Duty Free\u2019s Beauty&amp;You concept symbolises the brand\u2019s commitment to deliver a comprehensive beauty retail experience and be at the forefront of the experiential retail trend. \u2018Beauty\u2019 and \u2018You\u2019 together represent beauty tailored to each individual consumer and the infinite combinations of a multitude of brands. Crafting the notion that beauty retail can surpass the limitations of cosmetics and skincare products and become associated with fashion and accessories, this retail concept gives room for all definitions of beauty.<\/p>\n<p>The Shilla Duty Free will be bringing a list of premium brands new to Hong Kong International Airport, including David Beckham\u2019s global grooming brand HOUSE 99; the best of Korean and Japanese brands like The History of Whoo, su:m37o, THREE, ReFa; image-maker NARS; Italian crafted luxury leather goods labels and accessory brands Bresciani, Maglia Francesco, Victrix; as well as fashion accessory brands like Alexander McQueen and Didier Dubot, just to name a few. More than 60 new brands will join the extensive brand selection in offering an innovative and enjoyable shopping experience for travelers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-75474\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-3.jpg\" alt=\"The Shilla Duty Free at Hong Kong International Airport - Store Rendering 3\" width=\"1280\" height=\"754\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-3.jpg 1280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-3-150x88.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-3-300x177.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-3-768x452.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-3-1024x603.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-3-696x410.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-3-1068x629.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/The-Shilla-Duty-Free-at-Hong-Kong-International-Airport-Store-Rendering-3-713x420.jpg 713w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Representing how modern, travel-savvy customers shop, the new retail stores of the Shilla Duty Free have incorporated a blend of branded and non-branded counters, as well as engagement zones where brands and categories come together under a single umbrella. These special lifestyle and themed areas are designed to enhance the retail experience through engaging customers interactively into immersive experience spaces. They include Elements \u2013 an area dedicated to gentlemen-specific products, New Generation \u2013 a section showcasing the best of Korean and Japanese cosmetics and perfume brands, and a dedicated Curated Zone where featured themes and trendy looks merge into one showcase with perfume, cosmetics and fashion products for our customers to enjoy.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/travel-play\/hong-kong-disneyland-resort-launches-first-kind-carnivale-stars-summer\/\" target=\"_blank\">Hong Kong Disneyland Resort Launches First of its Kind \u201cCarnivale of Stars\u201d this Summer<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Shilla Duty Free, one of the world\u2019s leading travel retail companies, will celebrate the Grand Opening of its retail stores at Hong Kong International Airport (HKIA) following a successful six-month soft launch period. Expected to take place on Thursday 28 June, the opening event features the unveiling of the full Beauty&amp;You concept, and a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":75473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,31,677],"tags":[12939,12940],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Shilla Duty Free Will Celebrate Its Grand Opening at Hong Kong International Airport on June 28 | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/shilla-duty-free-will-celebrate-grand-opening-hong-kong-international-airport-june-28\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Shilla Duty Free Will Celebrate Its Grand Opening at Hong Kong International Airport on June 28 | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"The Shilla Duty Free, one of the world\u2019s leading travel retail companies, will celebrate the Grand Opening of its retail stores at Hong Kong International Airport (HKIA) following a successful six-month soft launch period. 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